In an era dominated by information overload, successfully promoting a book requires a strategic and multifaceted approach. Authors today have access to a diverse array of media outlets and promotional strategies, offering unprecedented opportunities to connect with readers. This document explores the best ways to promote a book, covering various media outlets and strategies that can significantly enhance your book’s visibility.
I. Understanding Your Audience
II. Leveraging Traditional Media Outlets
III. Embracing Digital Platforms
IV. Capitalizing on Online Retailers
V. Paid Advertising Strategies
VI. Building Author-Centric Platforms
VII. Collaborations and Networking
VIII. Utilizing Email Marketing
Conclusion
Effectively promoting a book in today’s competitive market requires a strategic and dynamic approach. By leveraging a combination of traditional and digital media outlets, along with targeted promotional strategies, authors can maximize their book’s visibility and connect with a diverse and engaged audience. As the publishing landscape continues to evolve, staying adaptable and innovative in your promotional efforts will be key to achieving lasting success.
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We hope you find a book that will enlighten your life
Publishers Note: Michael Johnson, who lives in France, is the author of five books and worked as a reporter and editor in New York, Moscow, Paris and London. See his full biography below.
Mary L. Tabor
Here are highlights from his review:
Any reader with an analytical bent will wonder, however, where the truth is located in a good story. I certainly did, reading Mary L. Tabor’s new collection of twelve short stories, The Woman Who Never Cooked (Outer Banks Publishing Group). She displays rare knowledge of human behavior in this assemblage of stories covering illness, deaths in the family, adultery, intimacy, dishonesty, dreams, love, family ties, and some surprisingly interesting details about food and how to cook it.
These stories display Ms. Tabor’s polished prose page after page. She has a sure touch for subtle humor as well as for rhythm, repetition, metaphor and simile. In one story she alludes to a man’s admiration of his current obsession, as her “thin, wispy shape like one of Monet’s poplars”. Or as he looked into her eyes, he saw “blue with flecks of white and yellow, reminding him of a Key West at sunset, sapphire blue and sun-struck clouds”
Mr. Johnson covered European technology for Business Week for five years, and served nine years as chief editor of International Management magazine and was chief editor of the French technology weekly 01 Informatique. He also spent four years as Moscow correspondent of The Associated Press. He is the author of five books.
Michael Johnson is based in Bordeaux. Besides English and French he is also fluent in Russian.
You can order Michael Johnson’s most recent book, a bilingual book, French and English, with drawings by Johnson:
“Portraitures and caricatures: Conductors, Pianist, Composers”
Check out Mary’s FREE eight-session writing course…available from Outer Banks Publishing Group.
By Bob Irelan, Outer Banks Publishing Group author of Angel’s Truth
Talking to book clubs about writing and about the book you’ve written is an effective but underutilized marketing tool.
The advantages include:
Start off by telling your audience that “everyone has a story to tell,” and encourage them to tell theirs. It need not be a novel. Maybe it is a memoir, a collection of recollections and experiences that were personally important and may be of interest or guidance to others. Maybe it is a chronological narrative; maybe just a collection of anecdotes.
Then talk about what motivates you to write, what you learn in the process, what ups and downs you experience, and the sense of accomplishment you feel when you finish the concluding sentence.
Comment on how the publishing business has changed . . . about how it has become more “author friendly.”
Having done all this, it’s time to read a key passage or two from your book.
Most important — leave plenty of time for questions. You will get them and they will provide insight into how people read and whether you succeeded in delivering your message.
Bottom line: You will enjoy the small group experience, your visibility as an author will be enhanced, and you will sell books.
List Price: $15.99
5.5″ x 8.5″ (13.97 x 21.59 cm)
Black & White on White paper
268 pages
Outer Banks Publishing Group
ISBN-13: 978-0990679080
ISBN-10: 099067908X
BISAC: Fiction / Crime
Angel Gonzales is charged with heinous crimes that law enforcement, the media, and most folks in Richmond, Texas, and surrounding communities are certain he committed.
The crimes and trial dwarf anything that has happened in that part of the Lone Star state in anyone’s memory.
When, against all odds, the jury renders “not guilty” verdicts, shock escalates to anger.
In the minds of many, justice has failed, and a brutal criminal is being set free. For Angel and his court-appointed public defender, Marty Booker, being judged “not guilty” isn’t enough.
Together and with help from an unanticipated source, they attempt to prove Angel’s innocence.
In the process, they butt up against prejudice, deceit, and a sheriff and district attorney who put politics, ambition, expedience, and arrogance above responsibility to do their jobs.
It’s a story of horror, hatred, belief, and persistence – a story of a Mexican-American teenager who nearly loses his life on the way to becoming a man.
BASED ON TRUE EVENTS
SOON TO BE A MAJOR MOTION PICTURE in 2019
Price: $14.99
5.5″ x 8.5″ (13.97 x 21.59 cm)
Black & White on Cream paper
280 pages
ISBN 10 – 0982993137
ISBN 13 – 978-0-9829931-3-2
Binding Type: US Trade Paper
Language: English
On the night of July 21, 1948, Robert Daniels and John West entered John and Nolena Niebel’s house with loaded guns. They forced the family including the Niebel’s 21-year-old daughter, Phyllis, into their car and drove them to a cornfield just off Fleming Falls Road in Mansfield. The two men instructed the Niebels to remove all of their clothing, and then Robert Daniels shot each of them in the head.
What followed was the worst two-week killing spree in the history of Ohio.
Top of the page photo courtesy of Rancho Murieta Community Website
Book signings are an effective marketing and communications tool, not only for established authors but most certainly for first-time novelists.
For me, a recent local launching/signing event for my first published novel, “Angel’s Truth,” proved to be a learning experience.
I learned that the audience is genuinely interested in what you have to say. And I was pleased by the number and quality of the questions.”Where did you come up with the plot? How did you choose the characters? How did you come up with their names? Is any of this based on fact? How do you go about organizing the narrative? Do you outline? Do you know the beginning, middle and end before you write? How do you go about getting published?”
That’s only a sampling of the questions I got, so be prepared.
The setting I used was a wine and cheese social, very informal, 4 to 5:30 p.m. It worked well. We had a framed table card of favorable Amazon reviews (“Here’s what readers are saying about “Angel’s Truth”) on each table and each person received a custom designed “Angel’s Truth” bookmark that quoted briefly from the book and gave information on where it could be bought. Good friends provided these and they were well received. Whether or not you bought the book, you got a bookmark as a gift and reminder.
I also told them the messages concerning discrimination, mindsets, injustices were ones I had long cared about. Also my belief that the truth often is not obvious — that it takes digging, commitment, persistence, plain old hard work to achieve it.
After being introduced, I spent a few minutes describing what motivated me to write the book. The motivations included my desire to try writing fiction after a long career that mandated all my writing be factual. I also told them the messages concerning discrimination, mindsets, injustices were ones I had long cared about. Also my belief that the truth often is not obvious — that it takes digging, commitment, persistence, plain old hard work to achieve it. And, while the plot is shaped around two vicious murders, I wanted to deliver a satisfying, surprise ending.
I read several passages from the book, starting with the first couple of pages. Because “Angel’s Truth” is a mystery, I selected other sections deeper into the book which pulled them into the plot. I didn’t tell too much, just enough to entice them to read the book and try to figure out who did what and where it was headed. That amount of time for reading passages seemed about right.
Then came the questions – the absolute best part of the afternoon. My advice: Don’t cut these off; make sure you allow enough time to answer any and all questions. And, if/when you know the questioner, personalize your response.
I closed with this final thought.
“Everybody has a story to tell. It may be biographical and of interest to future generations of your family. It may be a detailed narrative or a collection of anecdotes. Or, it may be fiction. Whatever the choice, I challenged them to commit their ideas to paper.”
That resonated because several folks thanked me afterwards for the prompting.
We ended with signing and selling the book. Logistically, I found it worked well to have someone serve as cashier. That allowed me time to personalize each signing.
And, as my mother would say, “Remember the basic of thanking everyone at the beginning and end.”
Bottom line, this initial event for this first-time writer of fiction, was a very satisfying and educational experience. I hope some of the above details will be helpful to you.
Learn more about Bob Irelan in his interview and why he believes truth is so important or follow him on Facebook.
Photo by Jon Irelan
Here is an excellent video by Michael D. Butler on how to get more reviews for your book on Amazon. You can find more information on his blog, Beyond Publishing.
Only 65% of the world’s books are purchased through Amazon according to Forbes but that is still a big enough number to smartly utilize their platform.
In this video Michael D. Butler, Best-Selling Author, Publisher and Book Launch Expert shows new and veteran authors HOW to get MORE verified reviews on Amazon without getting slapped and shows what is the tipping point to get Amazon to push your book out to the wold.
On this video we talk about:
Getting Reviews on Amazon is not easy but it is very important if you want Amazon to push you out.
Outer Banks Publishing Group author Scott Fields’ novel, The Mansfield Killings, based on the true story of the horrific murders of the Niebel family in 1948, will be made into a major motion picture in 2018.
Produced by Forbidden Tears Productions of Waldron, Arkansas, the movie will be filmed in Waldron and on location in Mansfield, Ohio and at the historic Ohio State Reformatory (OSR) also in Mansfield, where the story started. The Shawshank Redemption and Air Force One were also filmed at the reformatory.
Jennifer Anderson-Bounds, owner and producer Forbidden Tears Productions, was chosen as Female Producer of the Year 2016 and won the Humanitarian Award from WIND International Film Festival 2016. She was also awarded 2nd Place in Indie Film Festival 2015, along with a nomination for Best woman filmmaker 2015 in Barcelona.
Scott Field’s literary agency, Gilbert Literary & Film Agency International of New Zealand, secured the movie contract.
Scott, who was three years old when the killing spree occurred, said he had dreamed all his life of writing a story that would become a movie. When he heard about the murders, he became obsessed with writing the story into a novel and completed the manuscript in four months.
When asked about his reaction to the movie deal, Scott said,
“Without doubt this is probably the most fascinating and exciting thing to ever happen to me! When I was just a little boy, my parents took me to a movie, and instead of wishing that I could be an actor, I wanted to be the guy who wrote the screenplay. It was the beginning of a dream that has been with me for about 60 years. I am not talking about an occasional dream…it was with me practically everyday.”
“My mother w
as a great writer, but she never pursued her talent. I inherited it but being a Kmart manager and raising a family of three kids, I had no time to write even a short story. Then after 30 years in management, I became a common worker and began to write. After having a few short stories published, I decided that it was time to try writing a novel. Since then I have had 16 novels published, but the dream was still there.”
He said at times it was difficult to write the novel because the killings were so atrocious and brutal.
The Mansfield murders was the worst two-week killing spree in Ohio’s history. On the night of July 21, 1948, Robert Daniels and John West, former inmates at the Ohio State Reformatory, entered John and Nolena Niebel’s house with loaded guns. They forced the family including the Niebel’s 21-year-old daughter, Phyllis, into their car and drove them to a cornfield just off Fleming Falls Road in Mansfield. The two men instructed the Niebels to remove all of their clothing, and then Robert Daniels shot each of them in the head.
The brutal murders caught national attention in the media, but the killing spree didn’t stop there. Three more innocent people would lose their lives at the hands of Daniels and West in the coming week.
The two parolees were captured after a 14-day manhunt in Ohio when West attempted to shoot it out with police and sheriff’s deputies at a road blockade north of Van Wert, Ohio. West was killed by police and Daniels was captured, tried and convicted. He was executed in the electric chair on January 3, 1949.
The scene at the Van Wert roadblock, where West was killed and Daniels captured while sleeping in the car on the front top rack – July 22, 1948
Scott Fields tirelessly researched the killings, the capture and trial of Daniels and even interviewed a surviving member of the Niebel family to weave this tragic story bringing the reader back to those dark days in the summer of 1948. What led to these brutal killings, and why was the Niebel family singled-out to be savagely murdered? It has been more than sixty years since the tragedy, and, yet, this question still remains unanswered. The killing spree is not only remembered to this day, but is an important and dark part of Mansfield lore.
___________________________________
If you are ever in Mansfield, Ohio, be sure to tour the historic Ohio State Reformatory, the most haunted location in Ohio and one of the shooting locations of The Mansfield Killings.
Hauntings have been documented over the years by professional paranormal investigators and TV shows on the paranormal, including Syfy’s Ghost Hunters and the Travel Channel’s popular, Ghost Adventures.
View the informative video about the OSR and its rich history.
Order a copy of The Mansfield Killings at our bookstore.
Enjoy this phenomenal performance by Pentatonic and their version of God Rest Ye Merry Gentlemen this holiday season.
Now you can give your favorite book worm an ebook this holiday season. And with ebook reading apps for any smart phone, tablet or PC your recipient doesn’t need to buy a specific ebook reader.
For the Kindle or app
Simply click on the “Give as a Gift” button near the bottom of the check out box and Amazon will send an email to your recipient on how to download the book.
For the Nook or app
The process is the same as the Kindle. Just click on the “Buy as a Gift” button at the bottom of ht check out box.
For Mac iBooks app
Download the iBooks app on your Mac or PC to enter the store or select books in iTunes. Choose your book and then select the drop down menu on the Buy Book button and choose the first item, “Gift this Book.”
For Google Play Books
If you purchase a book from the Google Play Store, you will have to buy a digital gift card and send that to your recipient. Purchased books from Google can be downloaded to any device for reading. For more information on how to download books to other devices, see Google’s Play Books help page.
If you vote for Trump and his MAGA GOP members you may indirectly start World War III.
If Trump and his MAGA GOP take control of our Congress, they will cut off support for Ukraine. They already cut support on the advice of Trump when the Congress was ready to approve the spending bill with support for Ukraine.
What will happen next?
said Larry Jacobs, director of the Center for the Study of Politics and Governance at the University of Minnesota. “This is supposed to be the party of conservative principles, of tradition, of respect for customs and rules that make society governable.
“The idea that the law does not apply to Republicans is something that has now become part of the mainstream of the Republican party. We see it in terms of the approach to elections. We see it in terms of the treatment of immigrants. Some of the actions with regard to abortion may approach that level. The Republican party appears to consider the law and the constitution to be optional and to have lost legitimacy.”
From The Guardian
Republicans’ lawless leaders at odds with midterm law and order message | Republicans | The Guardian
If you vote Republican you are supporting:
– 19 GOP red states have pending laws suppressing voter’s ability to vote. Historically, dictators and Fascists have suppressed votes to stay in power.
– The GOP has come out in support of QAnon, The Oath Keepers and the Proud Boys
– You may lose a loved one, a relative or a friend in a train crash, a bridge collapse or a plane crash as Republicans strip funds from President Biden’s infrastructure bill.
– The Texas abortion ban if left to stand will be passed in several other GOP states. Idaho will pass an anti-abortion law based on the Texas law. 16 states have “trigger” abortion ban laws.
by the US Supreme Court.
https://cnn.it/3RaW1zm
https://nyti.ms/3IcANNo
With the recent Supreme Court banning EPA authority from polluters
https://bit.ly/3IfQ1Bf
on Gun Purchases – will never get passed.
Watch Jimmy Kimmel’s emotional plea to improve gun purchase background checks
https://cnn.it/3AnRweO
– will never go up leaving 18 states still paying $7.25 an hour.
– the last thing America needs are conservative leaders, especially some Republicans who want to keep America from progressing. The last thing America needs is backward-thinking leaders in the 21st Century.
– Republicans have turned to cheating to stay in power or to get back into power…and nothing is getting done by them for the American people.
The enforcement or advocacy of strict obedience to authority at the expense of personal freedom.
and everything America stands for: Truth, Justice and Liberty for all? Look what is happening in Ukraine.
*Of course, not all Republicans are like those described above. Here is a list of those who should stay in office.
House of Representatives – those who voted to impeach the former president
Senate – The Republicans who voted to convict the former president after impeachment:
YOUR VOTE COUNTS. It’s a lie to think otherwise.
Paid for by Jake Stone for American Democracy
VOTE like your freedom depended on it…because it does.
Books of the NY Times
