A new study by Publishing Technology finds U.S. millennials—defined as people currently between the ages of 18 and 34—almost twice as likely to read a print book as an ebook.
That finding squares with similar print preferences Pew researchers found among older readers as well. Among adults 18 and up, 28% read an ebook in 2014 as compared with the 69% of those who read at least one print book.
Results from the Publishing Technology survey also suggests young readers are equally comfortable with digital and analog modes of book discovery. 45% of millennials report learning about new titles by word-of-mouth recommendations, 32% by online browsing and 25% by browsing through a physical store or library.
It’s nice to say you are a green company, but doing it effectively is another story.
With digital printing we don’t have thousands of books sitting in warehouses waiting to be sold – spent resources that may or may not be purchased and read.
We print books only when an order is received.
The majority of our book sales (85%) are electronic as manufacturers of ereaders have opened their walled gardens allowing their books to be read on any device, any platform, anywhere, anytime.
Think printed books will go away? No way. Did movie theaters close when home theater systems became mainstream?
The Association of American Publishers reported that the annual growth rate for eBook sales fell during 2012, to about 34% – a sharp decline from the triple-digit growth of the preceding four years.
But that doesn’t mean ebooks are going away. A recent Pew Research Center survey showed that adults who have read an e-book increased from 16% to 23% in the past year. It also revealed that 89% of regular book readers said that they had read at least one printed book in the last year.
Ebooks are merely another channel, another technology to promote, sell and enjoy books. It compliments printed books. Printed books won’t go away – there will just be fewer printed.
Fewer printed books is not good for the big six publishers, but it won’t bankrupt them – just lower their sales volume and profit margins.
That’s why they won’t fully embrace ebooks and why they charge artificially high prices for their ebooks close to the full price of their printed books.
They want to revive the same high profit margins they enjoyed with print books for so many decades.
But they will never convince their customers or the general public that ebooks cost as much as print books to edit, process and distribute.
Ebooks are a disruptive technology and like all disruptive technologies is condemned, rejected and deemed catastrophic for society by those who stand to lose.
The market will determine the accepted price of ebooks, not the publishers and there is nothing they can do to stop it. The tsunami has already hit land.
Jeff Bezos (Credit: AP/Reed Saxon)
By Laura Miller for Salon
Closing arguments for the Department of Justice’s antitrust suit against Apple concluded last week, although U.S. District Judge Denise Cote is not expected to reach a decision for another couple of months. If you’ve found the case difficult to follow, you’re not alone. Still it’s worth getting a handle on the basics because the suit — or, more precisely, the business deals behind it — have changed book publishing in significant ways. Furthermore, Judge Cote’s decision could have impact well beyond the book industry.
I am not surprised that Google will launch it’s own electronic book venture called Google Editions. After all, why were they scanning every book ever published into digital form?
The Wall Street Journal and numerous other major publications, blogs and websites reported that Google is now nearing the launch of its massive new ebook venture and they hope to launch this year.
Instead of building another boat to navigate the ebook waters, they are diving into the water and going with the flow. Google says its books will not be tied to one particular device like a Kindle or iPad, but their books will be accessible from any device with an Internet connection.
Google is not running against the current trying to sell their own reading device with its own ebook store. Instead, they are the current ready to sell books to any device, in any format as long as those devices have a connection to the Internet.
And they won’t have just one web site where you have to go to buy their books, they will have unlimited websites paying commissions to anyone who directs traffic to a Google Editions book using the same model as their Google ads.
And some observers think they may have a competitive advantage over the other Titans in the electronic book publishing market.
It will be interesting to see which Titan comes out on top: Amazon, Apple or Google.
Take a look at the video for more – Rex Crum talks with Amir Efrati of the Wall Street Journal about what Google’s entry means for the online book market.
Outer Banks Publishing Group’s new online OBPG Book Store debuts today offering its titles directly to customers at special prices.
Here are some special buys:
Order a pre-launch paperback version of Martin Brossman’s and Anora McGaha’s, Social Media for Business at only $9.95.
A great buy considering books of this caliber sell for $30 or more, and Mr. Brossman’s first edition sold for $15.00 with a special discount.
Social Media for Business is probably the most comprehensive and up to date reference on the light-speed changing world of social media.
As Mr. Brossman so aptly asks the question, “…Are you part of the conversation? The worldwide presence of you and your business is becoming of greater importance. People want to know more about you before they trust you with their money, just as we pay more attention to what “others” have said about a product than the advertised description when we consider buying a product online.”
Another new title published in September is William Meloche’s, Not Another Business Book!, the true story of a cutting-edge medical device company told in a parable that reveals a simple truth – many early phase businesses are no more than one innovative deal away from solid ground.
Mr. Meloche is CEO of The William Meloche Group in Toronto and he may be the only consultant on the planet specializing in – Business Relationship Innovation – by helping C-levels create, close and implement groundbreaking B2B relationships.
He offers a hands-on approach to “building successful B2B groundbreaking relationships,” with a true story on how he helped orchestrate a revolutionary win-win situation for a medical robotics developer and a major medical facility.
“The coup-de-eta was when I suggested to the president that he donate one of his multi-million dollar surgical robots to a major teaching hospital. The hospital became the premiere leader in surgical robotics and the developer sold more machines than he dreamed would be possible,” Mr. Meloche explained.
And don’t forget to check out our fiction titles also at special prices in October.