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Book Clubs Offer an Effective Marketing Opportunity

Bob Irelan, author of Angel's Truth

Book Clubs Offer an Effective Marketing Opportunity

By Bob Irelan, Outer Banks Publishing Group author of Angel’s Truth

Talking to book clubs about writing and about the book you’ve written is an effective but underutilized marketing tool.

The advantages include:

  • An audience that reads your book and is anxious to offer feedback
  • Face-to-face awareness of you as an author
  • Word of mouth communication to others about you and your book
  • Reviews by discerning readers
  • Typos caught – and readily correctible in today’s world of print on demand
  • Appreciation for your having taken the time and effort to talk to a relatively small but interested group
  • Additional speaking invitations resulting from members of one book club spreading the word to another club
  • The opportunity to sell and sign books. Readers love to give books as gifts.

Angel's Truth, a novelStart off by telling your audience that “everyone has a story to tell,” and encourage them to tell theirs. It need not be a novel. Maybe it is a memoir, a collection of recollections and experiences that were personally important and may be of interest or guidance to others. Maybe it is a chronological narrative; maybe just a collection of anecdotes.

Then talk about what motivates you to write, what you learn in the process, what ups and downs you experience, and the sense of accomplishment you feel when you finish the concluding sentence.

Comment on how the publishing business has changed . . . about how it has become more “author friendly.”

Having done all this, it’s time to read a key passage or two from your book.

Most important — leave plenty of time for questions. You will get them and they will provide insight into how people read and whether you succeeded in delivering your message.

Bottom line: You will enjoy the small group experience, your visibility as an author will be enhanced, and you will sell books.

 

 

 

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