Outer Banks Publishing Group’s new online OBPG Book Store debuts today offering its titles directly to customers at special prices.
We have pre-launch specials for new titles and limited discounts on current titles.
Here are some special buys:
Order a pre-launch paperback version of Martin Brossman’s and Anora McGaha’s, Social Media for Business at only $9.95.
A great buy considering books of this caliber sell for $30 or more, and Mr. Brossman’s first edition sold for $15.00 with a special discount.
Social Media for Business is probably the most comprehensive and up to date reference on the light-speed changing world of social media.
As Mr. Brossman so aptly asks the question, “…Are you part of the conversation? The worldwide presence of you and your business is becoming of greater importance. People want to know more about you before they trust you with their money, just as we pay more attention to what “others” have said about a product than the advertised description when we consider buying a product online.”
Another new title published in September is William Meloche’s, Not Another Business Book!, the true story of a cutting-edge medical device company told in a parable that reveals a simple truth – many early phase businesses are no more than one innovative deal away from solid ground.
Mr. Meloche is CEO of The William Meloche Group in Toronto and he may be the only consultant on the planet specializing in – Business Relationship Innovation – by helping C-levels create, close and implement groundbreaking B2B relationships.
He offers a hands-on approach to “building successful B2B groundbreaking relationships,” with a true story on how he helped orchestrate a revolutionary win-win situation for a medical robotics developer and a major medical facility.
“The coup-de-eta was when I suggested to the president that he donate one of his multi-million dollar surgical robots to a major teaching hospital. The hospital became the premiere leader in surgical robotics and the developer sold more machines than he dreamed would be possible,” Mr. Meloche explained.
And don’t forget to check out our fiction titles also at special prices in October.
Now that Borders has entered the ebook revolution, we will also see lower ebook prices and market pressure to lower the cost of ebook readers.
From The Wall Street Journal – July 8, 2010
By JEFFREY A. TRACHTENBERG
Intent on catching up in the fast-evolving e-book arena, retailer Borders Group Inc. is launching an e-bookstore with titles provided by Kobo Inc., the Canadian e-book retailer in which it has an investment stake.
The nation’s second-largest bookstore chain in sales, Borders, based in Ann Arbor, Mich., acquired the stake in December and said Kobo would provide e-books for sale on Borders.com.
For consumers, the entrance of Borders into the e-book marketplace may mean lower prices on some titles. More>
It was only a matter of time. Did you think Amazon would sit back and let Apple steal its thunder from the Kindle? I predict based on the following New York Times blog post, that we will see an iPad-like device from Amazon by the end of this year or early next year. What do you think?
From The New York Times blog, Bits, May 17, 2010, 3:42 pm
By NICK BILTON
Since Apple announced its plans for the iPad, Amazon has shared few details about how it would respond to the competition for its Kindle. But over the last few weeks, it has offered some more clues.
Lab 126, the division of Amazon responsible for building the Kindle, has been on a hiring binge, with dozens of new job listings on its Web site. Some are positions for testing and readying new products. And this suggests that the company might be preparing a new device. More >>
The launch of new ebook stores and new ebook reading devices is a trend we will see well into 2011 as the ebook market heats up even further and becomes a supernova.
This article is reprinted from Tainted Green.
The e-book market keeps growing everyday with new hardware offerings from small startups or or big companies like Apple and Google selling the latest reads. Borders is hoping to get in on the fun with their new eBook Store and affordable e-reader called Kobo.
Many people haven’t purchased an e-reader simply because of the price. Buying a discounted bestseller at the nearest megamart is a lot easier on a budget than paying $259.00 for a Kindle. That’s why Kobo’s $149.99 price tag may finally convince weary consumers to purchase the device.
Apple has just released a statement announcing that it has officially sold one million iPads in 28 days, less than half the number of days it took it to sell that many iPhones.
Read the rest of the story here >
Observations from the Publisher
Amazon’s decision to sell the Kindle in Target was the last puzzle piece in their marketing strategy to successfully compete against Barnes and Noble’s Nook, Sony’s ebook reader and other readers available in stores. Now the playing field for the major ebook readers has been flattened.
What will ensue on an explosive level is a battle for market share and the only strategy left is an ebook price war and lower device prices. The major publishers who thought they had won the ebook pricing war with the iPad will be whining again as the price of ebooks will fall as the major ebook distributors with devices vie for market share.
The collateral benefit of the war will be a win for consumers because the price of these devices will also drop as the price of ebooks eventually stabilizes to the market’s acceptable level.
After speculation and rumor, Target has at last confirmed that it will sell Amazon’s Kindle in its bricks and mortar stores. It will cost the same $260 as Amazon would charge you, but you at least get to try before you buy, and you don’t have to wait for the mailman to show up.
And this is likely the whole point. The e-reader market has shifted from early adopters to the mainstream, and if you want to interest people like my mother in buying a brand-new kind of device, you’ll have to put it in their hands first. Us gadget freaks may be happy to pre-order $500 devices without even seeing them, but we’re the weirdos here.
The Kindle will be available in “select” Target stores from this Sunday. In reality, this means the flagship store in Minneapolis plus another 102 stores in South Florida. Putting the Kindle in real stores will also showcase it against the iPad (although not in the same store of course – iPad is currently in Best Buy only, which also sells the Nook), which is going to prove the main rival for the Kindle.
It’s an unusual move by Amazon, though, especially as it pioneered the idea of trustworthy online shopping. It’s also proof that the online retailer is willing to take a cut in profits to push its hardware, despite the availability of Kindle software on most modern platforms.
Target Stores to Sell Kindle [Businesswire]
See Also:
Photo:Charlie Sorrel
Read More http://www.wired.com/gadgetlab/2010/04/official-target-to-stock-kindle-from-sunday/#ixzz0m2cJ1YRy
The free application downloaded in a matter of minutes to your PC, Mac, iPad or Blackberry now puts Amazon’s 480,000 Kindle books in the hands of a much larger market segment – all the people who wanted a Kindle, but didn’t want to shell out the $259 for the Kindle or $459 for the larger Kindle DX.
Amazon is always ahead of the curve because they knew they would eventually lose market share keeping their Kindle books in its walled garden (proprietary to the Kindle only).
If we have learned anything in technology development, proprietary devices only work if you are first on the market like the Kindle, but as it is reverse engineered, better solutions evolve and you have release your technology, change or become a candidate for the Smithsonian. Amazon knew this all along and played their technology hand well. It was just a matter of time before Amazon would extend its Kindle books to every new ebook reading device on the market.
And be assured that the next major ebook reading device that emerges will have a Kindle application.
I found this video from Advertising Lab’s blog on an interactive version of Alice in Wonderland adapted for Apple’s iPad. Is this the future of illustrated children’s books? Read the blog at Advertising Lab.
Kindle Books Catching Up With Print Books?
Amazon.com Inc. announced at the end of 2009 that its Kindle e-reader had become the most gifted item in Amazon’s history. On its peak day of the holiday season (Dec. 14, 2009), Amazon customers ordered mo
re than 9.5 million items worldwide—a record-breaking 110 items per second—according to an Amazon press release.
Being primarily an ebook publisher, we also offer inclusion of your book in Apple’s new iBookstore for the iPad.
In addition, we distribute your ebook on the