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Renowned Shelf Unbound Magazine interviews Mary L. Tabor

 

Outer Banks Publishing Group author Mary L. Tabor was interviewed by Shelf Unbound, the literary magazine for small press and independent books.

This is probably the most enlightening interview I have ever read on why writer’s write. A must read on Page 12.Mary L. Tabor interview with Shelf Unbound m

Here is an excerpt from the interview – Mary explains how the main character, Robert narrates and invents the story as it is told.

“As Robert and I invented the story he didn’t know, my own memories invaded as they inevitably will for the writer of any story. Memory is by its very nature is flawed, but the need to revisit memory over and over again is part and parcel of being human and alive. Revisiting memory is the way we search for meaning in our lives, for the narrative of who we are and who we might become. In some sense, we’re inventing. But in fact we’re searching for emotional truth.”

You can find Who by Fire on Amazon in print or as an ebook and in bookstores and retailers everywhere.

 

 

 

The Publisher

Mansfield Killings Novel comes to life for Author

 
It was the worst two-week killing spree in Ohio’s history. On the night of July 21, 1948, Robert Daniels and John West entered John and Nolena Niebel’s house in Mansfield, Ohio with loaded guns. They forced the family including the Niebel’s 21-year-old daughter, Phyllis, into their car and drove them to a cornfield just off Fleming Falls Road in Mansfield. The two men instructed the Niebels to remove all of their clothing, and then Robert Daniels shot each of them in the head.

Scott Fields of Mansfield, Ohio was so intrigued by this true story that he turned the horrific events into a page-burning novel that you cannot put down until you turn the last page. During a recent book signing in his hometown of Mansfield, Scott was approached by a man he had never seen before. The man introduced himself and Scott’s jaw dropped.

By Scott Fields
Author of The Mansfield Killings

I had just begun a book signing when a dignified, older man walked through the door. He stood in the back of the room as I finished with the person in front of me. He then approached me and shook my hand introducing himself as Roger Winger. I had no clue as to who he was in spite of his obvious pause as he waited for me to take heed of his presence.

Roger Winger

Roger Winger and Scott Fields

“You don’t know who I am, do you?” he asked.

“No, I don’t,” I said. “Sorry.”

“In July of 1948, I saw the dead bodies of the Neibel family lying in a cornfield off of Flemming Falls Road.”

For several seconds I stood there with mouth open trying to comprehend what he had just told me. “What did you just say?”

“I actually saw the dead bodies.”

I grabbed him by the arm and led him into another room. “How could you have seen such a thing?”

“I was six years old at the time. I lived next to the cornfield where the Niebels were found. That day was like any other summer day. I had seen the group of boy scouts marching down Flemming Falls Road earlier in the day. I hardly gave notice because boy scouts on that road was a common sight to see. Later that day, I stepped outside my house to see find police cars, ambulances and even fire engines all up and down the road. Out of curiosity, I walked down to the cornfield. There were men rushing back and forth but seemed to be concentrating on a spot about 50 feet into the field. I cautiously walked through the corn stalks until I was within a foot or so from the spot where the three people had been shot.”

“Did you see the bodies?” I asked.

“Yes, I did. Their bodies had turned white and were extremely bloated.”

“Was there signs of blood?”

“No. I don’t remember seeing any blood.”

“That’s a bit surprising,” I said. “Considering thThe Mansfield Killings Cover IIat they were shot in the head. What happened next?”

“One of the policemen saw me and yelled at me to get the hell out of here. I took off running thinking they were chasing me.”

“Daniels declared that they did not rape twenty year old Phyllis, and yet the bodies were found completely nude. The first coroner stated that there was no evidence of rape and yet the coroner at Daniel’s trial stated that she had been raped. Why do you think Daniels would admit to everything but deny raping Phyllis?”

“I’m not sure,” said Roger. “I personally think he did it. Back in those days, murder was one thing. Rape was another.”

Small talk followed, and soon we said our goodbyes. I did manage to get his phone number and address, because I have many more questions for him.

_______________________________________

The Mansfield Killings now at this special publisher’s discount price of $12.99 (List $14.99).

Publication Date: December 3, 2012

Discount Price: $12.99
5.5″ x 8.5″
Black & White on Cream paper
280 pages

ISBN 10 – 0982993137
ISBN 13 – 978-0-9829931-3-2

Binding Type: US Trade Paper
Language: English

The Publisher

Review: Who by Fire, a dissection of the turmoil and pleasures of straying couples

Reprinted with permission from Michael Johnson

By MICHAEL JOHNSON

Novels about love affairs outside of marriage are a genre unto themselves and I try my best to avoid them. John Updike made a career of these stories anyway, so what’s left to say? Yet once in a while a new writer emerges with such sharp sensibilities, such descriptive powers, and such a rich story that I am forced to reconsider.Who by Fire by Mary L. Tabor

Mary L. Tabor is such a writer, and her new book, “Who By Fire” (Outer Banks, $17.95), launched a few weeks ago to a full house in a Washington, D.C. bookshop, kept me turning pages to enjoy the careful prose, the fascinating digressions and most of all the unspooling of the story.

To my mind, the story is the fire in the relationships. The ice is Ms. Tabor’s masterly control of the complex plot. The reader begins to suspect what is to come as hints are dropped along the path toward the climax. This book is hard to put down.

“Who By Fire” is a near-surgical dissection of the turmoil and pleasures that straying couples experience – and the effect on the betrayed.

Ms. Tabor takes the time to develop characters so that you care about what they are going through. She finally kills off Lena, the woman who succumbed to her lover’s charms, and she does it abruptly after setting the scene: “And then she died.”

Who by Fire by Mary L TaborMary Tabor is a writer who likes to say it is never too late. She started publishing her prose at age 60 and already has to her credit a frank memoir of her life and marriage entitled “(Re)Making Love: A Memoir.” Her best short stories are collected in “The Woman Who Never Cooked.”

She takes stunning risks in her new novel, the most impressive being her decision to write from the perspective of Lena’s husband, Robert, the man who suffers as his emotions of widowhood and awareness of his dead wife’s affair mingle in his thoughts.

Jay McInerney tried the gender-swap in “The Story of My Life” but he never let you forget he was trying to sound like a girl. Ms. Tabor glides into the male perspective effortlessly and stays there.

As the narrator “Robert” reconstructs the story of his life, Ms. Tabor makes him recall what he had failed to see before his wife’s death:

“If I’d seen them on the street, I’d have known because they would have done the sorts of things that reveal: They would have passed between them a bottle of water, their hips would touch, as if by accident, when they walked; they wouldn’t touch with their hands the way safe lovers do, but an observant eye could catch both the intimacy and the caution—and know. It was when she was dying that I knew. It was the way he touched her head before he left her bedside. What I thought was an obligatory visit from a colleague changed with one gesture.”

I was propelled through this book most of all by the taut language, the dialogue and the perfect sentences, honed in the author’s years as a teacher of creative writing at George Washington University, Ohio State and University of Missouri, among others. From the outset, you are in the thrall of a confident storyteller.

Her digressions take the reader into worlds she clearly knows — the detail of the Dead Sea Scrolls, the art world, the finer points of classical music, quantum physics and the business of psychology. She has her psychologist character Evan say at one point:

“I’m beginning to think I give more comfort than cure. Not such a bad thing but not what I expected. I feel like an old broom—cleaning up, moving around the messes in people’s heads, never sure if that’s all I’m doing.”

She will throw odd words at you and expect you to understand. The apple trees are espaliered. The plants are pleached.

I was drawn into the suspense when the lovers realize that the betrayed wife is returning home early. With cinematic realism, the lovers find themselves about to be discovered when they hear the key in the lock:

“A familiar sound, merely a click, but they thought, almost as if their minds were one, that they heard the separate mechanisms of the lock moving, tumbling like thunder.”

This reader quickly turned the page to watch them awkwardly lie their way out of trouble.

Mary L. Tabor tells me she is at work on a new novel. Somehow she finds time to do a weekly internet interview about writing, broadcast on Rarebirdradio.

It is never too late, as she would be the first to tell you.

The Publisher

The Mansfield Killings – a true story on a brutal killing spree in Ohio

 

It was the worse two-week killing spree in Ohio’s history.

On the night of July 21, 1948, Robert Daniels and John West entered John and Nolena Niebel’s house with loaded guns. They forced the family including the Niebel’s 21-year-old daughter, Phyllis, into their car and drove them to a cornfield just off Fleming Falls Road in Mansfield. The two men instructed the Niebels to remove all of their clothing, and then Robert Daniels shot each of them in the head.

The brutal murders caught national attention in the media, but the killing spree didn’t stop there. Three more innocent people would lose their lives at the hands of Daniels and West in the coming week.

Scott Fields tirelessly researched the killings, the capture and trial of Daniels and even interviewed a surviving member of the Niebel family to weave this tragic story into a must-read novel bringing the reader back to those dark days in the summer of 1948.

What led to these brutal killings, and why was the Niebel family singled-out to be savagely murdered? It has been over sixty years since the tragedy, and, yet, this question still remains unanswered. The killing spree is not only remembered to this day, but is an important and dark part of Mansfield lore.

Order your copy today at this special publisher’s discount price of $12.99 (List $14.99).

Publication Date: December 3, 2012
Discount Price: $12.99

5.5″ x 8.5″
Black & White on Cream paper
280 pages

ISBN 10 – 0982993137
ISBN 13 – 978-0-9829931-3-2

Binding Type: US Trade Paper
Language:English

The Publisher

Who by Fire – a captivating story about relationships within the bonds of marriage

 

Who by Fire by Mary L. Tabor breaks new literary ground as a complex tale of love, betrayal, and the search for one self. Quite simply, we have chosen Who by Fire for publication under our name because it is like nothing else we have read and has earned its place among books that matter.
Order your discounted copy at a special publisher’s price of $10.99  (List $17.95) in our bookstore.
#WhobyFire
Reprinted from the author’s blog.

 

Who by Fire is told by Robert, Lena’s husband, as he attempts to understand her affair with Isaac, an affair that he has become aware of after her death. He imagines the story of his wife and her lover.

Robert the narrator is trying to know himself in the story he is writing as he tells his imagined version of his wife’s betrayal. The story becomes a paradoxical tale of his own undoing that he comes to realize by telling it.

In the epigraph to the novel, Robert says, “Life has a way of raveling. Story discovers how it happened. That is the fiction.” This is the reader’s first introduction to Robert’s persona, a man who must control the world he inhabits. The telling of the story as he imagines it, reveals more than he would have wished and as this occurs, his telling moves into real time, for there is no way for him to deal with what he discovers except to report what is actually happening versus what he has imagined.

Pre-publication praise:

Robert Olen Butler, winner of the Pulitzer Prize for A Good Scent From a Strange Mountain: Mary L. Tabor’s Who by Fire is a lovely, innovative, deeply engaging novel about how it is that human beings make their way through the mysteries of existence.
 
Lee Martin, author of Break the Skin and The Bright Forever, finalist for the Pulitzer Prize: Mary Tabor’s Who by Fire, is a lyric meditation on love and desire, one that will catch you up in the blaze of its eroticism, its tender evocation of love and the passions and accommodations of a life lived through the flesh and through the imagination. Can memory lead to forgiveness? Who by Fire explores that question in a story I won’t soon forget. The beauty of the prose, the nuances of the characters, the ever-building plot—everything is in place for a novel that will touch you in all the right ways.

 

Marly Swick, author of Paper Wings and The Evening News: Who By Fire is a profound and lyrical novel, deeply felt and deeply moving. Intricately layered, this novel loops through time with the dare-devil courage and grace of a seasoned stunt pilot. In the narrator’s unflinching journey of self-discovery, he comes to understand the past, both his failures and his saving graces. In the end, it is a hero’s journey, both for the narrator and the reader. This is beautiful truth.
 

Michael Johnson, foreign correspondent and writer for The International Herald Tribune, American Spectator and The Washington Times: Mary Tabor’s captivating story of love and death tackles the tangle of relationships within and outside the bonds of marriage. Her eye-popping knowledge of men’s and women’s behavior is effortlessly recounted as couples face their anguished choices. Set in a world of art, music, anthropology and science, her novel enlightens the mind while it stirs the emotions. She does all this in a confident style of prose that ranks her alongside the finest novelists working today.

• “The Fire,” excerpt from completed novel, Chautauqua Literary Journal, summer 2006, review of The Woman Who Never Cooked also appears in this issue.
• “The Fire,” excerpt from novel, second prize for prose, Tall Grass Writers Guild (Lee Martin, judge) and publication in Falling in Love Again, anthology, Outrider Press, September 2005 (Mary L. Tabor, featured reader at Chicago Book Fair, June 2005).
• “The Fire,” excerpt nominated in January 2005 for Pushcart Prize XXXI by Joan Connor.
• Semi-finalist, 2004 James Jones First Novel Fellowship under former working-title Controlled Burn.

Paperback: 248 pages
ISBN: 978-0-988299-314-9
Language: English
Product Dimensions: 5.5 x 8.5 inches
Publication Date: November 2012

The Publisher

Potter author’s first grown-up novel ‘best I can do’

LONDON (AFP) Thursday, September 27, 2012 10:07:54 PM

A member of staff fills a display with copies of 'The Casual Vacancy', the new novel by British author J K Rowling, in a bookshop in London on September 27, 2012, as it goes on sale for the first time.A member of staff fills a display with copies of ‘The Casual Vacancy’, the new novel by British author J K Rowling, in a bookshop in London on September 27, 2012, as it goes on sale for the first time.

Harry Potter author JK Rowling spent the day “trying to avoid newspapers” as her first novel for grown-ups hit the bookshops, but she is confident the book is “the best I can do”, she told fans.

“The book is what I wanted it to be,” she told about 900 fans at London’s Southbank Centre on Thursday night after “The Casual Vacancy”, a black comedy of village life, was published — having already sold one million advance copies.

Kept closely under wraps until publication day, the book is a gritty tale involving sex and drug addiction that is widely expected to be Britain’s best-selling fiction title this year. It is already topping the Amazon charts.

Set in the fictional village of Pagford in southwest England, it tells the story of the fight to fill a slot on the parish council after the incumbent’s sudden death, and hinges on the fate of a squalid housing estate.

It took Rowling, 47, five years to complete and required another half-written children’s novel to be put on the back burner, she told her audience.

But writing it was “a lovely place to be — there was so much pressure for the Potter books”.

File photo of Harry Potter author J.K Rowling, who spent the day her first novel for grown-ups hit the bookshops

File photo of Harry Potter author J.K Rowling, who spent the day her first novel for grown-ups hit the bookshops “trying to avoid newspapers”. Kept closely under wraps until publication day, the book is a gritty tale involving sex and drug addiction that is widely expected to be Britain’s best-selling fiction title this year.

“I kept telling myself ‘you don’t have to publish this,'” Rowling said.

She spent Thursday watching “Men in Black 3” with her children in an effort to avoid reviews, she said — and the book has met with a mixed reception from critics.

Several found it dull in parts despite scenes of sex and drugs, and that Rowling’s most vivid writing was on the familiar ground of children pitted against the power of adults.

Famously tough critic Michiko Kakutani wrote in the New York Times that “there is no magic in this book — in terms of wizarding or in terms of narrative sorcery.

“Instead, this novel for adults is filled with a variety of people like Harry’s aunt and uncle, Petunia and Vernon Dursley: self-absorbed, small-minded, snobbish and judgmental folks, whose stories neither engage nor transport us.”

But in Britain, Allison Pearson wrote in the Daily Telegraph that “The Casual Vacancy” was “sometimes funny, often startlingly well observed, and full of cruelty and despair”.

And Boyd Tonkin in the Independent called it a “song of freedom” as Rowling was able to abandon the constraints of children’s writing following her seven books about the boy wizard.

Rowling revealed Thursday that her favourite characters in her own books were Fats — a foul-mouthed schoolboy in the new novel — and Dumbledore, the bearded wizard, wise but troubled, who is headmaster of Hogwarts in the Harry books.

She said that she would change “quite a few things” about the Potter novels, and that the actors who played Harry and his magical friends Ron and Hermione in the blockbuster films were “all too good-looking”.

Rowling has previously said she left “the door ajar” for a return to the world of Harry Potter, although she said she was not intending to write any more books about the young wizard.

Asked about the constant spectre of death in the new novel, Rowling described herself as “death obsessed”.

“Why does it obsess me? I don’t know. The easy answer is my mother died when I was 25 — she was only 45. That was clearly a formative experience.”

Writing about death had made her “less afraid of it”, she said, but she was still “frightened of leaving my children”.

Danielle Salvatore, 19, a student from North Carolina, had paid £200 ($325, 250 euros) for a resold ticket to the event.

“It’s worth it because JK Rowling inspired a lifetime of magic for me,” she said.

Rowling told fans she “hated” the intense secrecy which has surrounded each of her books before publication day, but said the risk of online leaks had forced her publisher’s hand.

In advice for budding writers, she said they should “get an agent!” and not always expect to feel inspired.

“Inspiration is clearly necessary, but then comes the long and hard work of writing,” she said. “I definitely don’t wake up and ask myself, ‘Am I inspired today?'”

Photos by Carl Court/AFP/File

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The Publisher

Review: Video shows the Fire’s shortcomings

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The Publisher

Kentucky Author Ron Rhody to announce next THEO novel at A Gathering of Authors

 

Outer Banks Publishing Group Author Ron Rhody will be one of the guest authors at The Paul Sawyier Public Library at its fifth A Gathering of Authors on Saturday, August 25th from 10:00 a.m. to 3:00 p.m.

Ron Rhody

Ron Rhody

Ron will introduce his next THEO novel, the third in a series, at the library.

The Gathering is a celebration of the rich tradition of literature in Kentucky.

This event features gifted writers who play an integral role in the library’s service to readers throughout Frankfort, KY and the Commonwealth.

Authors from across the Bluegrass come to sell and sign their works as well as carry on a dialogue with attendees about their craft. The Gathering is an excellent opportunity to meet some of your favorite authors in a casual atmosphere. Stop by and chat with the participants, and be sure to pick up their newest releases!

This event is free to the public and open to all ages.  For more information, please contact Diane Dehoney at (502)352-2665×108 or Mark Kinnaird at mark@pspl.org.

The Publisher

New Author is Never without an Idea for his Next Book

 

Newly-published author, Scott Fields talks openly about his writing, how he does it and his newest book, Summer Heat.

Here is the synopsis:

When she was 17, there wasn’t a man alive she would let get near her, and when she was 18, there wasn’t a man she would keep away.

She stood five feet seven inches tall, weighed one hundred twenty pounds, her green eyes sparkled like brilliant cut emeralds, her inviting full lips always ruby red and moist.

Women universally hated her, men continued to hold doors for her long after she passed by – just to watch her walk away. To imply that Jessie exuded sex would be an understatement, akin to inferring that water was wet.

Ninety-nine point nine percent of the men in Steam Corners wanted her, but she only wanted one man, Spencer Deacon. He was everything that she was not, even-tempered, amicable, well respected and kind. The one thing that Spencer didn’t want was Jessie, and his firm and undeniable rejections infuriated her.

What followed was a series of sordid events involving murder, deceit, betrayal and the conviction of an innocent man.

_______________________

Publisher: I couldn’t help but notice that your latest novel, Summer Heat, is quite diverse from some of your earlier novels which were small town, nostalgic works. Why is this book different?

S. Fields: All my life I’ve had this obsession with ideas for stories. I never know when one of these germs is going to somehow penetrate my head. I certainly have no control of it. It just happens. I’ve written 12 novels, 8 screenplays and 13 short stories, and each one of them was inspired by one of those germs that was implanted in my head. I’m always writing something, and all the while I have four or five story ideas buzzing in my head.

Publisher: Bestselling author James Patterson has the same problem. Maybe you could give us a little history of your writing career.

S Fields: All my life I’ve always wanted to write. I didn’t really get started until I went to college. Believe it or not, I turned down a contract from the Detroit Tigers, so that I could go to college and learn to write, a decision I’ve questioned more than once. The sad part is that I learned that nobody can teach you to write. The only way to learn is by simply writing, and I mean writing everyday. To hone the craft to an art form, one must be dedicated to the point of obsession. After college, I continued writing short stories and was lucky enough to have four of them published. Later, I began to write novels and now my fifth one has been launched by Outer Banks Publishing.

Publisher: So you actually turned down a chance to be a professional baseball player. That must have been a difficult decision.

S Fields: You have no idea. I was drafted in 1966 after graduating from high school. There were over 700 young men in that draft, and I was the 34th pick. You better believe that was a tough decision.

Publisher: How long does it take you to write a novel?

S Fields: Up until a year ago, I was working a full time job, and most of my books would take about a year to write.

Publisher: Where did you get the idea for this one? Was it another one of those germs from out of nowhere?

S Fields: I was driving along the highway. My wife was asleep, and my mind was in neutral thinking about what I was going to do when I got home. The next thing I know I get this idea about a young, sleazy woman who loves to party married to an older, serious-minded farmer. Every man in town wants her, but she wants a young, Afro-American man. To her frustration, this young man wants nothing to do with her sexually.

Publisher: I’m a bit surprised that someone who writes warm and fuzzy stories could write such a book.

S Fields: Most authors have a certain genre that is their expertise. It is a genre in which they excel. Stephen King is famous for his books of horror, and Danielle Steele writes women’s fiction. I write whatever excites me at the time. I have no niche or particular genre to call home. I even wrote a book about two men who went on a killing spree back in 1948. In a two week period, they murdered 6 people in Ohio. Even after all these years, it still remains the worst killing spree in Ohio’s history. On the other end of the spectrum, I wrote a religious book called Just Believe. Actually, I hope I never settle for one particular genre. I think I would get bored.

Publisher: Where are all of these projects that you have written? You’ve only had four novels published.

S Fields: They are buried somewhere in my computer. Generally, when I finish a project, I’m aching to get started on a new one. Many of my projects were written years ago and have been forgotten.

Publisher: Have you ever dreamed of becoming a nationally-known author?

S Fields: I’m sure every writer has a one time or another dreamed of seeing his books in stores across the nation. I like to keep things in perspective. I consider writing as my hobby, then I’m never disappointed.

 Publisher: Do you think Summer Heat will be successful?

S Fields: Not to appear immodest, but, yes, I do. Women’s fiction in 2004 represented 55 per cent of all book sales. Today’s trend is thrillers, but women’s fiction is still right up there.

Publisher: Well, we believe Summer Heat is a hit.

S Fields: Thank you very much.

Photo of Scott during a recent book signing at the Mansfield/Richland County Public Library in his hometown of Mansfield, Ohio.

___________________

About Scott

In 1996 with a lifelong dream of being a writer, Scott Fields started writing short stories. Within the next two years, he had four stories published. Since then, his first novel, All Those Years Ago, was published, and in the fall of 2004, his second novel, A Summer Harvest, was released. His third novel, The Road Back Home, was published in the fall of 2007 by Charles River Press, and his fourth novel, Last Days of Summer, was released by Whiskey Creek Press.

He was born and raised in La Rue, Ohio, a small village nestled in the farmlands of mid-Ohio. It was there that he learned to appreciate small town life and country living, which he incorporates into his novels. He graduated from Ohio University in 1970 with a degree in English Literature.

Scott and his wife, Deb, now live in Mansfield, Ohio. Their children, Sara, Angela, Michael, and Matt live in the Detroit area.

_______________

Summer Heat is available in print from The Outer Banks Publishing Group Bookstore at a special discount of $9.99 and on Amazon, the Kindle, and bookstores everywhere.

Paperback: 212 pages
Language: English
ISBN-10: 0982993110
ISBN-13: 978-0982993118
Product Dimensions: 8 x 5 x 0.5 inches
Shipping Weight: 10.4 ounces

The Publisher

So you want to be social and accepted?


There is no better time than now
. Social Media is exploding as the new paradigm for the 21st century as the new way to communicate, connect and be accepted.

It is as revolutionary as the iPhone and ironically it is the iPhone and other smart phones that are driving this life-altering movement.

Take the explosive Arab Spring that toppled regimes – it was spawned and grown by social media. Without Facebook, Twitter, YouTube, Skype and other social media it may never have happened.

No other time in the history of mankind has so many people on the planet communicated in mass, instantly with a deeper, richer form of communication combining audio, photography and video in a single message.

Now there is Instagram and Pinterest where people post photos of their life or other people’s lives that inspire them. You can see a collage of a person’s personality and maybe a glimpse of their soul on a single web page in the form of photographs. It’s like walking into a person’s home – you immediately get a closer look of that person by the smells, the choice of their furniture style, the colors of the walls, the knickknacks on the shelves and animals that run about your feet.

And because of this transparent and brutal honest by most people in their quest to be liked, accepted and one of the gang, savvy business people are finding this is the platinum age of marketing and advertising.

Social media reveals what’s in the hearts and souls of potential customers.

Go back 50 to 100 years to small town America. Everyone knew everyone and what they liked. So when a local resident went to the local grocery store, the grocer knew exactly what that resident wanted and what they liked. He or she may have put aside certain items knowing that particular customer always shopped on a specific day. Social media is the revival of the small town, but on a global scale.

Businesses can customize their products and services to what people say they like or love on social media. Every business owner, marketer or product manager is now like that small town grocer – they know what people are saying and can orient their wares to appeal to those people with precision accuracy. This is marketing nirvana.

And the staunch, slow-to-adapt Fortune 500 companies are also noticing and beginning to tap this global market on social media.

So you want to be social? Now is the time.

________________________________

A good place to start is by reading Social Media for Business by Martin Brossman and Anora McGaha. Thoroughly researched, written and compiled by two Raleigh residents, Social Media for Business, is filled with articles by experienced social media professionals who live and work in the Raleigh area.

It has hands-on useful advice for the beginner and advanced user of social media focused on promoting your business with social media.

The Publisher
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