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Kindle books can now be loaned – Newest Trends

We just received this newsletter from a new site called kindlelendingclub.com launched by Amazon last December.

If you have a Kindle or any of the Kindle reading apps (Kindle for PC, Kindle for iPhone, Kindle for Blackberry, etc.) you can go to the site, sign up and borrow any Kindle book that has lending enabled.

The book will then be loaned to you for 14 days and then automatically transferred back to the original owner.

What we found interesting is the lending trends reported by the site in the following newsletter and the 25 most wanted books.

In light of the demographics (females between 35 and 55) we would have thought romance novels would be the leading lending genre. However, here’s what they reported.

The 25 Most Wanted

Literary fiction, the paranormal, sci fi, crime fiction, thrillers and even a memoir about a comedian’s one-night stands; it seems like KindleLendingClub.com readers (who tend to be female and between 35 and 55 years of age) are borrowing anything but traditional romance in the lead up to Valentine’s Day 2011.

While Amanda Hocking’s vampire and paranormal romances for young adults remain perennially popular, only two of the top 25 most requested books are traditional romance novels: A Season to be Sinful, by Jo Goodman, and Terry Spear’s An Accidental Highland Hero.

(Another interesting trend we saw last week as well? Eight of the 25 titles fall under the umbrella of young adult fiction.)

KindleLendingClub.com Most Wanted – Week of January 30, 2011:

1. The Hangman’s Daughter, by Oliver Pötzsch

2. Water for Elephants: A Novel, by Sara Gruen

3. The Hunger Games, by Suzanne Collins

4. Switched (Trylle Trilogy, #1), by Amanda Hocking

5. Wicked Appetite, by Janet Evanovich

6. Mockingjay (The Final Book of The Hunger Games), by Suzanne Collins

7. Catching Fire (The Second Book of the Hunger Games), by Suzanne Collins

8. Heart of the Matter, by Emily Giffin

9. My Horizontal Life, by Chelsea Handler

10. My Blood Approves, by Amanda Hocking

11. The Lover’s Dictionary: A Novel, by David Levithan

12. Freedom: A Novel (Oprah’s Book Club), by Jonathan Franzen

13. The Templar Concordat, by Terrence O’Brien

14. Ender’s Game, by Orson Scott Card

15. We Interrupt This Date, by L.C. Evans

16. A Season To Be Sinful, by Jo Goodman

17. Sizzling Sixteen, by Janet Evanovich

18. Favorite, by Karen McQuestion

19. The Boy Who Came Back from Heaven, by Kevin Malarkey

20. Ascend (Trylle Trilogy, #3), by Amanda Hocking

21. Ender in Exile, by Orson Scott Card

22. Crossing Oceans, by Gina Holmes

23. Shiver, by Maggie Stiefvater

24. Firefly Lane, by Kristin Hannah

25. The Accidental Highland Hero, by Terry Spear

The Publisher

A New Trend in Publishing is Emerging




As more and more authors turn to self-publishing, a new trend is emerging that may benefit publishers as well as authors.


Joe Konrath




Successful crime novelist Joe Konrath is probably the author who started this new trend and is the poster child of successful authors moving into the self-publishing realm.


According to an article in The Star-Telegram online written by Alex Pham of The Los Angeles Times,

“Joe Konrath can’t wait for his books to go out of print.


When that happens, the 40-year-old crime novelist plans to reclaim the copyrights from his publisher, Hyperion Books, and self-publish them on Amazon.com, Apple’s iBooks and other online outlets. That way he’ll be able to collect 70 percent of the sale price, compared with the 6 to 18 percent he receives from Hyperion.


As for future novels, Konrath plans to self-publish all of them in digital form without having to leave his house in Schaumburg, Ill.


‘I doubt I’ll ever have another traditional print deal,’ said the author of Whiskey Sour, Bloody Mary and other titles. ‘I can earn more money on my own.'”



Mr. Pham goes on to write, “It’s difficult to gauge just how many authors are dumping their publishing houses to self-publish online, though for now, the overall share remains small. But hardly a month goes by without a well-known writer taking the leap or declaring an intention to do so.”

However, Mr. Konrath is one of the exceptions to successful self-publishing because his fan base was primarily created by the marketing and distribution efforts of traditional publishing houses.

Does that mean an author needs to be published by a traditional publishing house to be successful later in self-publishing?

Not at all.


Mr. Konrath just stood up on his surf board and is about to catch one of  the largest new waves in publishing. He knows where his readers are and how to read them – online where most hang out.

As an aspiring or first-book author who is relatively unknown, you need to market your work to where people seek, read, recommend and review books – in social media: Facebook, Twitter, NING, Linkedin, Foursquare, Goodreads, and all the other social networking sites out there.

There is only one problem. By the time you learn how to effectively market your work on all the social media, you may be in an old-age home especially if you are not so computer savvy. Besides, when would you have time to write another book?

Most authors just want to write. They don’t want to wear six or seven hats and be the marketing guru, the sales superstar or the promotional genius.

This is where publishers can get their own surf board and ride the same wave as Mr. Konrath.  But some are just standing up on their boards, others are knelling and most don’t even see the social media wave.

Publishers can offer social networking services, electronic distribution and all the perks of traditional publishing to authors in digital and electronic form. This is a wave that is coming whether publishers like it or not so the best strategy is to make sure to have a surf board and to look out over the horizon. This publisher is certainly standing on his surf board poised to ride the next giant wave.

The Publisher

The Magic of the Season


Christmas and the Holiday Season has always been a magical time whether you are experiencing the joy as a child or an adult looking forward to the happiness you will bring to others. People are happier, more friendly and filled with peace. The spirit of giving is everywhere.

The year has been filled with many blessings. We received more manuscripts than the previous year which resulted in several new titles being published this year and next.

We would like to wish you and your loved ones the most joyous and wonderful holiday season with the hope that all your wishes come true.

Take these words into the new year and beyond by Ralph Waldo Emerson,

“Do not go where the path may lead, go instead
where there is no path and leave a trail.”

Jockey’s Ridge – the largest living sand dune on the East Coast
The Publisher

May the Best Titan Win!

 

Google’s entry into the highly competitive ebook market

 

I am not surprised that Google will launch it’s own electronic book venture called Google Editions. After all, why were they scanning every book ever published into digital form?

The Wall Street Journal and numerous other major publications, blogs and websites reported that Google is now nearing the launch of its massive new ebook venture and they hope to launch this year.

Instead of building another boat to navigate the ebook waters, they are diving into the water and going with the flow. Google says its books will not be tied to one particular device like a Kindle or iPad, but their books will be accessible from any device with an Internet connection.

Google is not running against the current trying to sell their own reading device with its own ebook store. Instead, they are the current ready to sell books to any device, in any format as long as those devices have a connection to the Internet.

And they won’t have just one web site where you have to go to buy their books, they will have unlimited websites paying commissions to anyone who directs traffic to a Google Editions book using the same model as their Google ads.

And some observers think they may have a competitive advantage over the other Titans in the electronic book publishing market.

It will be interesting to see which Titan comes out on top: Amazon, Apple or Google.

Take a look at the video for more – Rex Crum talks with Amir Efrati of the Wall Street Journal about what Google’s entry means for the online book market.

The Publisher

And Let the War for Words Begin!

It seems there is only one formidable opponent competing on level ground with Amazon’s Kindle and that is Barnes & Noble.

With the launch of their new ebook self-publishing venture, Pubit, in early October, the book store giant is finally on equally footing with Amazon.

Pubit was the last puzzle piece in the new paradigm of publishing that Barnes & Noble needed to take on Amazon with equal word power. (excuse the pun)

Both companies have control of the entire ebook publishing process from obtaining manuscripts to marketing, sales and distribution.

Here are the similarities:

Both companies have a huge inventory of books.
Both have years of experience selling books.
Both have comparable ebook readers with similar features and now both have self-publishing ventures. (Pubit and Kindle)

And the war is on. Check these other similarities between the two competitors as they try to one up each other.

Amazon pays its Kindle authors 70% of the list price if the price is $2.99 or more.
B&N pays its Pubit authors 65% of the list price if the price is between $2.99 and $9.99.

It is free to upload and publish your manuscript as an ebook on both Amazon and on Pubit.

Both companies have free, downloadable apps that will allow their ebooks to be read on other devices such as the iPad, iPhone, Android, PC and other mobile devices.

B&N claims they have more than 2 million NOOKbook titles.
Amazon claims to have more than 725,000 Kindle titles.

Amazon lowered its Kindle price to $189 last year.
B&N lowered its NOOK price to $149.

Amazon produced a next generation Kindle that is thinner, has longer battery life and a crisper screen in a cool graphite shell.
B&N recently introduced a full color model in a graphite body with a full touchscreen.

So what’s next?

More great ebook devices and apps at great prices and lower book prices.

Who will win? No one knows. Maybe both will.

For authors undecided about publishing on the Kindle or the NOOK, well, pick one or pick both. You will win either way. Both companies have an equally strong market share and different market segments.

After all, think of how boring life would be if there were only one car company, one computer company, one pizza shop, and only one big ebook retailer.

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The Publisher

So You Thought E-books were a passing fad?

From Twenty Four Times

Amazon Kindle: Partially Responsible for $1 Billion E-book Sales

by Manisha on November 12, 2010

Market research firm Forrester has estimated e-book sales to touch the 1 billion mark by end 2010 in US and to triple by 2015!

Although only 7% of the 4000 people surveyed by Forrester actually read e-books these few are probably the most important ones reading 41% of their books in the digital form and buying books by the heaps.

In what might be viewed as a pat on the back for Kindle, it has surfaced as the most popular e-reader (32%), followed by Apple iPhone, Sony e-reader and Dell notebook and finishing a close second to the ubiquitous laptop in the Forrester findings.

Doing 66% of their reading in the digital form, Kindle users have emerged as the most avid e-book patriots and as if on a cue Kindle has already announced the flipping of its revenue sharing agreement with its publishers which we covered right here for you.

The findings could be a wake-up call for the tentative publisher yet to decide on whether to go digital with his next publication-the writing seems clear on the wall though-and before paperback becomes old hat it’s time to cash in on the promising prospect of e-books as unveiled by Forrester.

If you liked this article, share it on FACEBOOK.

The Publisher

New Online Book Store Debuts Today

Outer Banks Publishing Group’s new online OBPG Book Store debuts today offering its titles directly to customers at special prices.

We have pre-launch specials for new titles and limited discounts on current titles.Social Media for Business, Martin Brossman, Twitter, Facebook, Outer Banks Publishing Group

Here are some special buys:

Order a pre-launch paperback version of Martin Brossman’s and Anora McGaha’s, Social Media for Business at only $9.95.

A great buy considering books of this caliber sell for $30 or more, and Mr. Brossman’s first edition sold for $15.00 with a special discount.

Social Media for Business is probably the most comprehensive and up to date reference on  the light-speed changing world of social media.

As Mr. Brossman so aptly asks the question, “…Are you part of the conversation? The worldwide presence of you and your business is becoming of greater importance. People want to know more about you before they trust you with their money, just as we pay more attention to what “others” have said about a product than the advertised description when we consider buying a product online.”

Not Another Business Book!, William Meloche, Outer Banks Publishing Group, Anthony S. Policastro, digital publishishing, B2BAnother new title published in September is William Meloche’s, Not Another Business Book!, the true story of a cutting-edge medical device company told in a parable that reveals a simple truth – many early phase businesses are no more than one innovative deal away from solid ground.

Mr. Meloche is CEO of The William Meloche Group in Toronto and he  may be the only consultant on the planet specializing in – Business Relationship Innovation – by helping C-levels create, close and implement groundbreaking B2B relationships.

He offers a hands-on approach to “building successful B2B groundbreaking relationships,” with a true story on how he helped orchestrate a revolutionary win-win situation for a medical robotics developer and a major medical facility.

“The coup-de-eta was when I suggested to the president that he donate one of his multi-million dollar surgical robots to a major teaching hospital. The hospital became the premiere leader in surgical robotics and the developer sold more machines than he dreamed would be possible,” Mr. Meloche explained.

And don’t forget to check out our fiction titles also at special prices in October.

The Publisher

Kindle Outselling iBooks 60 To 1?

Not hard to believe when you consider the Kindle was the first mass-market ebook reader and the iPad is really a computing tablet with an ebook reader.

The iPad appeals to a larger market segment overall,  but a smaller segment who just want the device to read ebooks.

Our own titles show sales on the Kindle, the Nook and the Kobo and none so far on the iPad.

Here’s the post from TNW.

By Alex Wilhelm on August 22nd, 2010

If you follow the ebook market you were likely stunned this June when Steve Jobs claimed to have captured 22% of the electronic book market overnight with the release of iBooks and iPad. Many of us who watch this market with carefuleyes were leery of the numbers that Jobs was tossing around, they sounded too good to be true.  more>

The Publisher

Barnes and Noble for Sale?

Image representing Barnes & Noble as depicted ...

Image via CrunchBase

When hardcover sales began to dwindle a few years ago, there was talk that Barnes and Noble would either sell or swallow up a major competitor.

The possibility of the sale of B&N comes as a surprise since they recently ramped up their digital book sales by opening an ebook store with more than a million titles and launching the ebook reader, The Nook, the most formidable competitor to the Kindle.

Have any idea who would buy B&N? I would not be surprised if it were Amazon. What do you think?

From Book Business magazine – Aug. 4, 2010



A “for sale” sign may soon be hanging in the window of bookstore giant Barnes & Noble Inc., the company announced today.

According to a press release issued this morning, Barnes & Noble’s Board of Directors “intends to evaluate strategic alternatives, including a possible sale of the company, in order to increase stockholder value. The Board came to this decision based on the price of Barnes & Noble shares in the marketplace, which the Board believes are now significantly undervalued.” >more

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The Publisher

Will Literary Agents become the Next Ebook Publishers?

In an unprecedented move, the Wiley Literary Agency struck a deal with Amazon to publish 20 classic titles as ebooks on the Kindle. According to reports, this is the first time a literary agency moved into the publishing business.

Will this be a trenliterary agencies, ebook rights, ebooks, authors, publishingd as agencies struggle to survive in the dwindling print market? It might be. An agency would sign on an author, retain electronic publishing rights and then sell print rights to traditional publishers.

Agency revenues would increase considerably for ebooks, especially with the current structure where agencies only receive 15% of the author’s royalties.

However, the big question is will traditional publishers go along with this scenario or refuse to publish an author unless they retain electronic rights?

Will this be beneficial to authors?

Read Stephen Windwalker’s column for more information on this emerging development.

Read the report from The New York Times.

The Publisher
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