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Author Archive

And Let the War for Words Begin!

It seems there is only one formidable opponent competing on level ground with Amazon’s Kindle and that is Barnes & Noble.

With the launch of their new ebook self-publishing venture, Pubit, in early October, the book store giant is finally on equally footing with Amazon.

Pubit was the last puzzle piece in the new paradigm of publishing that Barnes & Noble needed to take on Amazon with equal word power. (excuse the pun)

Both companies have control of the entire ebook publishing process from obtaining manuscripts to marketing, sales and distribution.

Here are the similarities:

Both companies have a huge inventory of books.
Both have years of experience selling books.
Both have comparable ebook readers with similar features and now both have self-publishing ventures. (Pubit and Kindle)

And the war is on. Check these other similarities between the two competitors as they try to one up each other.

Amazon pays its Kindle authors 70% of the list price if the price is $2.99 or more.
B&N pays its Pubit authors 65% of the list price if the price is between $2.99 and $9.99.

It is free to upload and publish your manuscript as an ebook on both Amazon and on Pubit.

Both companies have free, downloadable apps that will allow their ebooks to be read on other devices such as the iPad, iPhone, Android, PC and other mobile devices.

B&N claims they have more than 2 million NOOKbook titles.
Amazon claims to have more than 725,000 Kindle titles.

Amazon lowered its Kindle price to $189 last year.
B&N lowered its NOOK price to $149.

Amazon produced a next generation Kindle that is thinner, has longer battery life and a crisper screen in a cool graphite shell.
B&N recently introduced a full color model in a graphite body with a full touchscreen.

So what’s next?

More great ebook devices and apps at great prices and lower book prices.

Who will win? No one knows. Maybe both will.

For authors undecided about publishing on the Kindle or the NOOK, well, pick one or pick both. You will win either way. Both companies have an equally strong market share and different market segments.

After all, think of how boring life would be if there were only one car company, one computer company, one pizza shop, and only one big ebook retailer.

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The Publisher

So You Thought E-books were a passing fad?

From Twenty Four Times

Amazon Kindle: Partially Responsible for $1 Billion E-book Sales

by Manisha on November 12, 2010

Market research firm Forrester has estimated e-book sales to touch the 1 billion mark by end 2010 in US and to triple by 2015!

Although only 7% of the 4000 people surveyed by Forrester actually read e-books these few are probably the most important ones reading 41% of their books in the digital form and buying books by the heaps.

In what might be viewed as a pat on the back for Kindle, it has surfaced as the most popular e-reader (32%), followed by Apple iPhone, Sony e-reader and Dell notebook and finishing a close second to the ubiquitous laptop in the Forrester findings.

Doing 66% of their reading in the digital form, Kindle users have emerged as the most avid e-book patriots and as if on a cue Kindle has already announced the flipping of its revenue sharing agreement with its publishers which we covered right here for you.

The findings could be a wake-up call for the tentative publisher yet to decide on whether to go digital with his next publication-the writing seems clear on the wall though-and before paperback becomes old hat it’s time to cash in on the promising prospect of e-books as unveiled by Forrester.

If you liked this article, share it on FACEBOOK.

The Publisher

New Online Book Store Debuts Today

Outer Banks Publishing Group’s new online OBPG Book Store debuts today offering its titles directly to customers at special prices.

We have pre-launch specials for new titles and limited discounts on current titles.Social Media for Business, Martin Brossman, Twitter, Facebook, Outer Banks Publishing Group

Here are some special buys:

Order a pre-launch paperback version of Martin Brossman’s and Anora McGaha’s, Social Media for Business at only $9.95.

A great buy considering books of this caliber sell for $30 or more, and Mr. Brossman’s first edition sold for $15.00 with a special discount.

Social Media for Business is probably the most comprehensive and up to date reference on  the light-speed changing world of social media.

As Mr. Brossman so aptly asks the question, “…Are you part of the conversation? The worldwide presence of you and your business is becoming of greater importance. People want to know more about you before they trust you with their money, just as we pay more attention to what “others” have said about a product than the advertised description when we consider buying a product online.”

Not Another Business Book!, William Meloche, Outer Banks Publishing Group, Anthony S. Policastro, digital publishishing, B2BAnother new title published in September is William Meloche’s, Not Another Business Book!, the true story of a cutting-edge medical device company told in a parable that reveals a simple truth – many early phase businesses are no more than one innovative deal away from solid ground.

Mr. Meloche is CEO of The William Meloche Group in Toronto and he  may be the only consultant on the planet specializing in – Business Relationship Innovation – by helping C-levels create, close and implement groundbreaking B2B relationships.

He offers a hands-on approach to “building successful B2B groundbreaking relationships,” with a true story on how he helped orchestrate a revolutionary win-win situation for a medical robotics developer and a major medical facility.

“The coup-de-eta was when I suggested to the president that he donate one of his multi-million dollar surgical robots to a major teaching hospital. The hospital became the premiere leader in surgical robotics and the developer sold more machines than he dreamed would be possible,” Mr. Meloche explained.

And don’t forget to check out our fiction titles also at special prices in October.

The Publisher

Kindle Outselling iBooks 60 To 1?

Not hard to believe when you consider the Kindle was the first mass-market ebook reader and the iPad is really a computing tablet with an ebook reader.

The iPad appeals to a larger market segment overall,  but a smaller segment who just want the device to read ebooks.

Our own titles show sales on the Kindle, the Nook and the Kobo and none so far on the iPad.

Here’s the post from TNW.

By Alex Wilhelm on August 22nd, 2010

If you follow the ebook market you were likely stunned this June when Steve Jobs claimed to have captured 22% of the electronic book market overnight with the release of iBooks and iPad. Many of us who watch this market with carefuleyes were leery of the numbers that Jobs was tossing around, they sounded too good to be true.  more>

The Publisher

Barnes and Noble for Sale?

Image representing Barnes & Noble as depicted ...

Image via CrunchBase

When hardcover sales began to dwindle a few years ago, there was talk that Barnes and Noble would either sell or swallow up a major competitor.

The possibility of the sale of B&N comes as a surprise since they recently ramped up their digital book sales by opening an ebook store with more than a million titles and launching the ebook reader, The Nook, the most formidable competitor to the Kindle.

Have any idea who would buy B&N? I would not be surprised if it were Amazon. What do you think?

From Book Business magazine – Aug. 4, 2010



A “for sale” sign may soon be hanging in the window of bookstore giant Barnes & Noble Inc., the company announced today.

According to a press release issued this morning, Barnes & Noble’s Board of Directors “intends to evaluate strategic alternatives, including a possible sale of the company, in order to increase stockholder value. The Board came to this decision based on the price of Barnes & Noble shares in the marketplace, which the Board believes are now significantly undervalued.” >more

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The Publisher

Will Literary Agents become the Next Ebook Publishers?

In an unprecedented move, the Wiley Literary Agency struck a deal with Amazon to publish 20 classic titles as ebooks on the Kindle. According to reports, this is the first time a literary agency moved into the publishing business.

Will this be a trenliterary agencies, ebook rights, ebooks, authors, publishingd as agencies struggle to survive in the dwindling print market? It might be. An agency would sign on an author, retain electronic publishing rights and then sell print rights to traditional publishers.

Agency revenues would increase considerably for ebooks, especially with the current structure where agencies only receive 15% of the author’s royalties.

However, the big question is will traditional publishers go along with this scenario or refuse to publish an author unless they retain electronic rights?

Will this be beneficial to authors?

Read Stephen Windwalker’s column for more information on this emerging development.

Read the report from The New York Times.

The Publisher

Borders launches e-bookstore

Now that Borders has entered the ebook revolution, we will also see lower ebook prices and market pressure to lower the cost of ebook readers.

From The Wall Street Journal – July 8, 2010
By JEFFREY A. TRACHTENBERG

Intent on catching up in the fast-evolving e-book arena, retailer Borders Group Inc. is launching an e-bookstore with titles provided by Kobo Inc., the Canadian e-book retailer in which it has an investment stake.

The nation’s second-largest bookstore chain in sales, Borders, based in Ann Arbor, Mich., acquired the stake in December and said Kobo would provide e-books for sale on Borders.com.

For consumers, the entrance of Borders into the e-book marketplace may mean lower prices on some titles. More>

The Publisher

Bookstores are no longer a guarantee of an author’s success

CHICAGO - SEPTEMBER 18:  Author Dan Brown's ne...
Image by Getty Images via @daylife

Some interesting questions from a potential author –

Author: Do I have a better chance going the traditional route (agency, etc), than with Outer Banks Publishing, in order to get the book to the big screen?

Outer Banks: No. The content is what will get you there whether you self-publish, publish with a small publisher or large one. However, there are agents out there who specialize in film placement and they have connections in Hollywood and in the film industry if you can get one to represent you.

Author: Would my book make its way into the main stream bookstores if I went with Outer Banks?

Outer Banks: It would depend on sales and demand. Keep in mind a book is a product like any other product and if people love it, they will demand it and it will sell. People will ask for it in bookstores and the bookstores will have to keep it on their shelves.

Let’s say you landed a major publisher, one of the big 6 in New York. They would place two copies in all the major book stores given the state of book sales today. Two things could happen: it sells and the bookstore orders more copies or it sits there until the 90-day consignment period is over and the bookstore either discounts it or sends it back to the publisher.

With roughly 100,000 books in a given big box bookstore (Borders, Barnes and Noble, Books-a-Million) how is your book going to stand out? Having your book in a bookstore does not guarantee sales or exposure anymore. Before the Internet and Amazon, bookstores were the only place to get books. Now most books in print as well as  ebooks are sold online.

The current book selling trend is this: ebooks are outselling printed books. Dan Brown‘s The Lost Symbol, presold more copies as an ebook than print titles.  Bookstores are ultimately forced to stock less.

But don’t fear, bookstores will always be around just like the printed book, but they may be a lot smaller. If they want to stay large, they will have to reinvent themselves, perhaps into a literary center where authors, writers, and readers can meet and have open discussions, debates or writing sessions.

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The Publisher

Bestselling author John Grisham writes another thriller…for kids

John Grisham, Outer Banks Publishing Group, Anthony S. Policastro,   Kids books

From NPR by the NPR Staff – June 4, 2010

Bestselling author John Grisham has written another legal thriller — and this one is for kids.
Grisham has 24 books under his belt, many of which were turned into movies, including The Pelican Brief and A Time To Kill. But he says writing for a young audience created a special challenge, mostly because he didn’t want to underestimate their abilities.
“It’s not necessarily any easier than adult fiction,” Grisham tells NPR‘s Michele Norris. “It’s easier in that it’s shorter; the plot is not nearly as complicated.

“But the biggest challenge I found was the ability to try to tell the story without talking down to kids. Because I think that’s what a lot of writers do and they don’t like it. Kids don’t like it. They want you to treat them as your equal and tell them the story.” more>

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The Publisher

Have you written the Great American Novel?

From The Writer’s Edge blog:

Books in the Douglasville, Georgia Borders store.

Image via Wikipedia

As writers who have completed books, many of us believe we have written the great American Novel or a nonfiction book that will change the world. And we may have, but the hardest part of being an author is convincing others of your feat. Not that you’ve written a book, but that your book is revolutionary.The Writer’s Edge, May 2010

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