by Manisha on November 12, 2010
Market research firm Forrester has estimated e-book sales to touch the 1 billion mark by end 2010 in US and to triple by 2015!
Although only 7% of the 4000 people surveyed by Forrester actually read e-books these few are probably the most important ones reading 41% of their books in the digital form and buying books by the heaps.
In what might be viewed as a pat on the back for Kindle, it has surfaced as the most popular e-reader (32%), followed by Apple iPhone, Sony e-reader and Dell notebook and finishing a close second to the ubiquitous laptop in the Forrester findings.
Doing 66% of their reading in the digital form, Kindle users have emerged as the most avid e-book patriots and as if on a cue Kindle has already announced the flipping of its revenue sharing agreement with its publishers which we covered right here for you.
The findings could be a wake-up call for the tentative publisher yet to decide on whether to go digital with his next publication-the writing seems clear on the wall though-and before paperback becomes old hat it’s time to cash in on the promising prospect of e-books as unveiled by Forrester.
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