Kindle books can now be loaned – Newest Trends

We just received this newsletter from a new site called kindlelendingclub.com launched by Amazon last December.

If you have a Kindle or any of the Kindle reading apps (Kindle for PC, Kindle for iPhone, Kindle for Blackberry, etc.) you can go to the site, sign up and borrow any Kindle book that has lending enabled.

The book will then be loaned to you for 14 days and then automatically transferred back to the original owner.

What we found interesting is the lending trends reported by the site in the following newsletter and the 25 most wanted books.

In light of the demographics (females between 35 and 55) we would have thought romance novels would be the leading lending genre. However, here’s what they reported.

The 25 Most Wanted

Literary fiction, the paranormal, sci fi, crime fiction, thrillers and even a memoir about a comedian’s one-night stands; it seems like KindleLendingClub.com readers (who tend to be female and between 35 and 55 years of age) are borrowing anything but traditional romance in the lead up to Valentine’s Day 2011.

While Amanda Hocking’s vampire and paranormal romances for young adults remain perennially popular, only two of the top 25 most requested books are traditional romance novels: A Season to be Sinful, by Jo Goodman, and Terry Spear’s An Accidental Highland Hero.

(Another interesting trend we saw last week as well? Eight of the 25 titles fall under the umbrella of young adult fiction.)

KindleLendingClub.com Most Wanted – Week of January 30, 2011:

1. The Hangman’s Daughter, by Oliver Pötzsch

2. Water for Elephants: A Novel, by Sara Gruen

3. The Hunger Games, by Suzanne Collins

4. Switched (Trylle Trilogy, #1), by Amanda Hocking

5. Wicked Appetite, by Janet Evanovich

6. Mockingjay (The Final Book of The Hunger Games), by Suzanne Collins

7. Catching Fire (The Second Book of the Hunger Games), by Suzanne Collins

8. Heart of the Matter, by Emily Giffin

9. My Horizontal Life, by Chelsea Handler

10. My Blood Approves, by Amanda Hocking

11. The Lover’s Dictionary: A Novel, by David Levithan

12. Freedom: A Novel (Oprah’s Book Club), by Jonathan Franzen

13. The Templar Concordat, by Terrence O’Brien

14. Ender’s Game, by Orson Scott Card

15. We Interrupt This Date, by L.C. Evans

16. A Season To Be Sinful, by Jo Goodman

17. Sizzling Sixteen, by Janet Evanovich

18. Favorite, by Karen McQuestion

19. The Boy Who Came Back from Heaven, by Kevin Malarkey

20. Ascend (Trylle Trilogy, #3), by Amanda Hocking

21. Ender in Exile, by Orson Scott Card

22. Crossing Oceans, by Gina Holmes

23. Shiver, by Maggie Stiefvater

24. Firefly Lane, by Kristin Hannah

25. The Accidental Highland Hero, by Terry Spear