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Bookstores are no longer a guarantee of an author’s success

Bookstores are no longer a guarantee of an author’s success

CHICAGO - SEPTEMBER 18:  Author Dan Brown's ne...
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Some interesting questions from a potential author –

Author: Do I have a better chance going the traditional route (agency, etc), than with Outer Banks Publishing, in order to get the book to the big screen?

Outer Banks: No. The content is what will get you there whether you self-publish, publish with a small publisher or large one. However, there are agents out there who specialize in film placement and they have connections in Hollywood and in the film industry if you can get one to represent you.

Author: Would my book make its way into the main stream bookstores if I went with Outer Banks?

Outer Banks: It would depend on sales and demand. Keep in mind a book is a product like any other product and if people love it, they will demand it and it will sell. People will ask for it in bookstores and the bookstores will have to keep it on their shelves.

Let’s say you landed a major publisher, one of the big 6 in New York. They would place two copies in all the major book stores given the state of book sales today. Two things could happen: it sells and the bookstore orders more copies or it sits there until the 90-day consignment period is over and the bookstore either discounts it or sends it back to the publisher.

With roughly 100,000 books in a given big box bookstore (Borders, Barnes and Noble, Books-a-Million) how is your book going to stand out? Having your book in a bookstore does not guarantee sales or exposure anymore. Before the Internet and Amazon, bookstores were the only place to get books. Now most books in print as well as  ebooks are sold online.

The current book selling trend is this: ebooks are outselling printed books. Dan Brown‘s The Lost Symbol, presold more copies as an ebook than print titles.  Bookstores are ultimately forced to stock less.

But don’t fear, bookstores will always be around just like the printed book, but they may be a lot smaller. If they want to stay large, they will have to reinvent themselves, perhaps into a literary center where authors, writers, and readers can meet and have open discussions, debates or writing sessions.

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