It’s nice to say you are a green company, but doing it effectively is another story.
With digital printing we don’t have thousands of books sitting in warehouses waiting to be sold – spent resources that may or may not be purchased and read.
We print books only when an order is received.
The majority of our book sales (85%) are electronic as manufacturers of ereaders have opened their walled gardens allowing their books to be read on any device, any platform, anywhere, anytime.
Think printed books will go away? No way. Did movie theaters close when home theater systems became mainstream?
The Association of American Publishers reported that the annual growth rate for eBook sales fell during 2012, to about 34% – a sharp decline from the triple-digit growth of the preceding four years.
But that doesn’t mean ebooks are going away. A recent Pew Research Center survey showed that adults who have read an e-book increased from 16% to 23% in the past year. It also revealed that 89% of regular book readers said that they had read at least one printed book in the last year.
Ebooks are merely another channel, another technology to promote, sell and enjoy books. It compliments printed books. Printed books won’t go away – there will just be fewer printed.
Fewer printed books is not good for the big six publishers, but it won’t bankrupt them – just lower their sales volume and profit margins.
That’s why they won’t fully embrace ebooks and why they charge artificially high prices for their ebooks close to the full price of their printed books.
They want to revive the same high profit margins they enjoyed with print books for so many decades.
But they will never convince their customers or the general public that ebooks cost as much as print books to edit, process and distribute.
Ebooks are a disruptive technology and like all disruptive technologies is condemned, rejected and deemed catastrophic for society by those who stand to lose.
The market will determine the accepted price of ebooks, not the publishers and there is nothing they can do to stop it. The tsunami has already hit land.
RALEIGH, NC – Martin Brossman and Anora McGaha, co-authors of Social Media for Business, an Outer Banks Publishing Group book, held a “book launch” on Thursday, August 4 at The Center for Excellence on Six Forks Road South in Raleigh, North Carolina.
Celebrating Mr. Brossman’s third social media book, and Ms. McGaha’s first book, the authors offered door prizes at the event including a social media consultation by Martin Brossman & Associates and a Kindle ebook reader. Catering for the event was by Catering by Design.
Mr. Brossman’s first book on social media, Brossman’s Social Media and Online Resource Directory for Business, had a North Carolina focus. Mr. Brossman said he received overwhelming feedback from his readers to produce a national, more comprehensive version that would cover the entire spectrum of social media and its use in business.
For Social Media for Business, Mr. Brossman partnered with Ms. McGaha, a social media manager and Internet researcher, to write and edit the book. They included chapters from twenty contributors to deepen the coverage and expertise, covering audio and video, mobile, Facebook and LinkedIn ads, articles, press releases in addition to dozens of other topics.
Social Media for Business includes a section on perspectives about social media and Internet marketing with a rich collection of articles; a large central section on the building blocks of social media and the Internet; and a substantial section on online marketing through social media. Visit the Social Media for Business web site for more information.
“Social Media for Business is particularly valuable for the micro-business and solo professional, as well as small businesses with under 25 employees because it was written by micro-business and solo professionals who bring their own fresh experience and research,” said Ms. McGaha. “Readers will learn about building, establishing and maintaining a strong, genuine, appropriate multi-dimensional presence for their business on social media and other Internet channels.”
Mr. Brossman, who has been using and teaching LinkedIn since 2006, and is the leading trainer of social media and business success for small businesses in North Carolina, brings fascinating insight and perspectives to the book.
Mr. Brossman’s second social media book, Linking Into Sales, was written with fellow LinkedIn expert and community builder Greg Hyer, to show readers how to use LinkedIn to increase sales.
“My personal and professional mission is to help individuals live lives so meaningful it moves them and others to tears,” Mr. Brossman said. “Extending out from that, it is to help micro-business thrive for a grassroots rebuilding of the American economy. This book sets out to give a solid and motivating push for small businesses to use social media and online marketing to be successful in business.”
The audience for Social Media for Business is both the newcomer to social media and online marketing, as well as the experienced practitioner. “Each reader will take out different insights based on their experience and needs,” said Ms. McGaha.
“I don’t think there is a single book on the market that covers so expertly every aspect of social media,” said Anthony S. Policastro, Publisher of Outer Banks Publishing Group. “And what makes this book so valuable is that the contributors provided honest and frank viewpoints on their particular expertise based on actual experience. It’s like being in a room with all of them and they are telling me the best practices and techniques to be successful using social media.”
Anora McGaha is a writer and author, with three years of experience in social media management and Internet research. Prior to that her career spanned twenty years in marketing communications and business analysis. She provides training and consulting on Internet publicity, social media and online marketing and is an associate with Martin Brossman & Associates and Carolina Web Consultants, Inc. For more information visit her Linkedin site.
Martin Brossman is a success coach, speaker, trainer, and author specializing in teaching social media and business success to accelerate growth for entrepreneurs and small businesses. He’s the founding director of Martin Brossman & Associates and collaborates with micro-business and solo-professionals in delivering the latest training and services. He is the author of three books on social media; travels and trains frequently; and is a powerful keynote speaker on dozens of relevant topics. An early user of LinkedIn, Brossman has built a meaningful and significant network of his own. For more information see his Linkedin site.
Photos of the event can be seen on the Social Media for Business Facebook page.
Social Media for Business is available directly from the printer at a discount of $16.50. Use the discount code of “EJUCVT36” at checkout to get a $6.45 discount off the list price for a sale price of $16.50. The book is also available on Amazon, Barnes & Noble and other fine bookstores.
As more and more authors turn to self-publishing, a new trend is emerging that may benefit publishers as well as authors.
According to an article in The Star-Telegram online written by Alex Pham of The Los Angeles Times,
“Joe Konrath can’t wait for his books to go out of print.
When that happens, the 40-year-old crime novelist plans to reclaim the copyrights from his publisher, Hyperion Books, and self-publish them on Amazon.com, Apple’s iBooks and other online outlets. That way he’ll be able to collect 70 percent of the sale price, compared with the 6 to 18 percent he receives from Hyperion.
As for future novels, Konrath plans to self-publish all of them in digital form without having to leave his house in Schaumburg, Ill.
‘I doubt I’ll ever have another traditional print deal,’ said the author of Whiskey Sour, Bloody Mary and other titles. ‘I can earn more money on my own.'”
Mr. Pham goes on to write, “It’s difficult to gauge just how many authors are dumping their publishing houses to self-publish online, though for now, the overall share remains small. But hardly a month goes by without a well-known writer taking the leap or declaring an intention to do so.”
However, Mr. Konrath is one of the exceptions to successful self-publishing because his fan base was primarily created by the marketing and distribution efforts of traditional publishing houses.
Does that mean an author needs to be published by a traditional publishing house to be successful later in self-publishing?
Not at all.
As an aspiring or first-book author who is relatively unknown, you need to market your work to where people seek, read, recommend and review books – in social media: Facebook, Twitter, NING, Linkedin, Foursquare, Goodreads, and all the other social networking sites out there.
There is only one problem. By the time you learn how to effectively market your work on all the social media, you may be in an old-age home especially if you are not so computer savvy. Besides, when would you have time to write another book?
Most authors just want to write. They don’t want to wear six or seven hats and be the marketing guru, the sales superstar or the promotional genius.
This is where publishers can get their own surf board and ride the same wave as Mr. Konrath. But some are just standing up on their boards, others are knelling and most don’t even see the social media wave.
Publishers can offer social networking services, electronic distribution and all the perks of traditional publishing to authors in digital and electronic form. This is a wave that is coming whether publishers like it or not so the best strategy is to make sure to have a surf board and to look out over the horizon. This publisher is certainly standing on his surf board poised to ride the next giant wave.
In an unprecedented move, the Wiley Literary Agency struck a deal with Amazon to publish 20 classic titles as ebooks on the Kindle. According to reports, this is the first time a literary agency moved into the publishing business.
Will this be a trend as agencies struggle to survive in the dwindling print market? It might be. An agency would sign on an author, retain electronic publishing rights and then sell print rights to traditional publishers.
Agency revenues would increase considerably for ebooks, especially with the current structure where agencies only receive 15% of the author’s royalties.
However, the big question is will traditional publishers go along with this scenario or refuse to publish an author unless they retain electronic rights?
Will this be beneficial to authors?
Read Stephen Windwalker’s column for more information on this emerging development.
Read the report from The New York Times.
Publish and Sell Enterprises is now adding more FREE and paid online courses for authors on self-publishing, book marketing and other topics relevant to writers and authors everywhere.
Here are some of the workshop offerings this week:
Other offerings include:
Check out the workshops page at http://www.publishandsell.com/author-workshops/ for more information.
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Go to our Query Page (see the tab on the top) and review our submission requirements before submitting your manuscript. We like to receive the first three chapters by email.