A new study by Publishing Technology finds U.S. millennials—defined as people currently between the ages of 18 and 34—almost twice as likely to read a print book as an ebook.
That finding squares with similar print preferences Pew researchers found among older readers as well. Among adults 18 and up, 28% read an ebook in 2014 as compared with the 69% of those who read at least one print book.
Results from the Publishing Technology survey also suggests young readers are equally comfortable with digital and analog modes of book discovery. 45% of millennials report learning about new titles by word-of-mouth recommendations, 32% by online browsing and 25% by browsing through a physical store or library.