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You and your book are your brand

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Richard Ridley

Be Honest, be Transparent

So, this isn’t the first time I’ve floated this idea out there, but it’s something I like to touch on from time to time to remind indie authors what an author brand really is. Using the word brand suggests that there’s an artificial construct involved. That you as an author are being directed to create a persona that you think meets readers’ expectations.

Every time I get into this discussion with people I’m reminded of a scene from the classic television show Seinfeld. When Jerry and George are pitching a show to the television network executives, they’re asked what it’s about, and George excitedly proclaims that it&’s about nothing. The network executive is confused because it can’t be about nothing. It has to be about something, but George insists that it’s not. Jerry interjects that even nothing is something.

That exchange encapsulates what an author brand is. It’s nothing. That is to say it’s nothing false. It is you. It is your interests, your opinions, and your personality. It is everything you love. It can even be everything that drives you crazy. Wherever your passions lie, that’s your brand. There is nothing to do to build a brand other than to be yourself, genuinely, fervently, and openly.

Building and maintaining an author brand is, at its core, you being honest about who you really are. If you are, your brand will thrive and help grow your community. It won’t happen overnight, but it will happen as long as you stay committed to that principle. In turn, your community will help grow your readership.

Richard Ridley is an award-winning author and paid CreateSpace contributor.
Reprinted from Createspace Community Blog
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IMG_3143

Writing is like exercise – you need to keep in shape


Writer and Internet marketer Aaron Harris notes five good reasons why you should write every day especially if you have a blog or website. His five reasons to keep in shape as a writer are:

  1. You are someone’s idol, hope, and inspiration
  2. Your works could be a part of someone’s daily routine
  3. No matter how bad you write, there will always be someone who loves your work
  4. Writing helps you loosen up, relieve stress
  5. Writing is simply one of the best ways to express yourself

Read the rest of Aaron’s article published on the Digital Donut site.

 

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coloring-books-adults-johanna-basford-4

Believe it or not

Adult Coloring Books dominated sales in 2015 and will continue…

Video provided by Fox

Nine of the 20 books on Amazon’s current bestseller list contain few words and belong to a genre that didn’t exist two years ago. Welcome to the biggest publishing craze of the year: coloring books for adults, writes Susannah Cahalan in the New York Post.

More than 2,000 have hit stands since 2013 and the genre’s two biggest bestsellers, “Secret Garden” and “Enchanted Forest,” have sold a combined 13.5 million copies in 50 countries, she wrote.

“Adult coloring books are key factors in three of the top four adult nonfiction categories,” according to Kristen McLean, director of new business development for Nielsen Book.

“They make up 14 out of the top 20 for games/hobby/activity, including the top three slots. They are 40 out of the top 50 in art/design. There are even three in the top 20 in self-help,” she was quoted an article in the ABA Winter Institute’s look at 2016 bookselling trends from Publishers Weekly.

So what is the attraction to coloring books? People consider it therapeutic, stress-relieving and calming. Adrienne Raphel in her piece in The New Yorker called the trend, the “Peter Pan Market” as adults turn to coloring to relive the joys of their childhood.

Starre Vartan wrote in Mother Nature Network (MNN) that MNN’s own Robin Shreeves is a fan, “I enjoy them because when I’m doing them, I don’t think about anything but colors. They take me away from life’s problems without a lot of effort. So do many other creative endeavors, but with the coloring book, I can do it for 10 minutes instead of the time it would take me to do some other things. I don’t do it often, but I pick it up from time to time and get lost for a bit,” Shreeves wrote.

“Coloring fulfills a creative urge and is also soothing and calming,” wrote Jan Hornbeck Chapman, an Ohio-based youth librarian in her 60s, according to Vartan.

Vartan also quoted Sophie Hessekiel, a college student at Vassar in Poughkeepsie, New York, echoes Chapman, even though she’s at a completely different stage of life. “Coloring lets you think about nothing for a little while, and the feel of a marker on paper is very soothing,” she wrote.

 

Related articles

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Pentatoxic

Be Happy

Enjoy this Holiday Season

with one of our favorite songs by Pentatonix

May your holiday be blessed with joy and happiness from our family to yours.
Anthony & Family

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Happy Holidays

If in London…Poet Owain Glyn is a Guest Panelist at the London Convention at Foyles Bookstore Dec. 12

Poet Owain Glyn

Poet Owain Glyn at home writing

Owain will chair a panel discussing how to get the best from literary sites such as Wattpad, and how this can lead to ever wider followings, and even publication.

The convention will be attended by more than 150 Wattpad authors, poets and writers who will participate in the discussion.

Foyles was once listed in the Guinness Book of Records as the world’s largest bookshop in terms of shelf area (30 miles/50 kilometres) and number of titles on display. It is one of the largest bookstores in the UK.

Owain is a Welsh exile, currently living on the wild coast of Cornwall, UK, a land of legend, from King Arthur, and Merlin, to mermaids, pirates, and smugglers.

Windswept - Poems of Love

Get Windswept into love

Inspired by his surroundings and his love of words he writes on a wide range of subjects, from romance, to humour, politics, dark spiritual matters, and children’s poetry. He writes in a style which he hopes is accessible to all.

Bring some love into your life – order your copy here for $10.99.

And if you want to know more about Owain, see the interview by Phoenix Rainex on her site.

And be sure to read JT Twissle’s excellent article on how Owain creates his poetry, The Passionate and Whimsical Poet of Penzance on her site.

_______________________

Windswept – Poems of Love
List Price: $10.99
5.5″ x 8.5″ (13.97 x 21.59 cm)
Black & White Bleed on Cream paper
140 pages
Publication Date – September 30, 2015
Outer Banks Publishing Group

W & G Foyle Ltd. (usually called simply Foyles) is a chain of book shops with seven locations but is best known for its flagship store in Charing Cross Road, London.

Concerning The King of Craw – a new Ron Rhody novel

Ron Rhody

Ron Rhody

Outer Banks Publishing Group author Ron Rhody is finishing up a new novel based on true events and the nefarious characters that lived and ruled in an area called the Kingdom of Craw in Kentucky’s Capitol City during the heady days of the Roaring Twenties.

Famous throughout the southeast, Craw was Storyville on the Kentucky, the Barbary Coast in the Bluegrass – gambling and women and booze, knife fights and gun fights and party till the lights go out. Anything. Any time. All the time.

The plot revolves around John Fallis, a real character, renown as the King of Craw, and two boys who fall into his orbit. Fallis was a Robin Hood to the poor and powerless and the devil incarnate to the powers that be.

They wanted him gone and his story has taken on mythic proportions in the area.  His death is still a matter of controversy.

We’re shooting for a publication date of mid-year.

Front cover lo res CHere’s a sneak peak at one of the cover drafts.

Ron is the author of the THEO trilogy of novels, Soccer, a Spectator’s Guide and Wordsmithing, the Art and Craft of Writing for Public Relations. See all his titles on Amazon.

 

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10 Most Popular Modern Authors

Can you guess?

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Pray for the people of France

Open_book_nae_French_flag

We stand with France

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20 Ways to Double Your Writing Productivity (Infographic)

Good Advice for any Writer

of grammarcheck.net

20 Ways to Double Your Writing Productivity from Best-Selling Authors (Infographic)
Source: www.grammarcheck.net

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6 Reasons to Write an eBook for Your Business

Tell the world you are an expert

 

write book

Republished with permission from the author, Eileen Batson

By Eileen Batson, owner and founder of Batson Group Marketing and Public Relations

While there are a variety of reasons to write an eBook, here are six that are proven winners.

  1. It can establish you as an expert By sharing your knowledge you can help others while building your reputation as the ‘go to person’ in your particular niche.
  2. Write it once and it is there forever. You may need to update it from time to time but that’s not a difficult task.
  3. eReaders provide a movable feast for knowledge and entertainment and the demand is growing. By 2025, e-readers are projected to make up approximately 75 percent of the total market.
  4. An eBook is to your email list as plant food is to, well, plants. Make your eBook available to download for sale or as a freebie from your website – to get people to sign up for your newsletter. The buyer needs to enter their name and email address to download it or use it as bait (as a freebie) to get people to sign up for your newsletter. Either way you have a valuable new contact on your atabase who may go on to buy your product or service.
  5. Increase traffic to your website By promoting your eBook across social media platforms you will drive traffic to your website or blog. Seed your eBook with a call to action. Include your web address and special offers that direct readers to your site where they may buy more from you.
  6. Exposure is a good thing. The more you are seen around the internet the easier it is for you to be seen as an authority – exposure breeds credibility and being able to say you are an author takes you to the next level.
Batson avatar 100 (1)

Eileen Batson

EILEEN BATSON has been a publicist and owner of Batson Group Marketing and PR for 25+ years.

She offers consultation and implementation services for business owners, authors and artists to help them be well known, well thought of and well-remembered.

For more information contact Eileen at Eileen@BGMPR.com or visit her website at www.BGMPR.com

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Writing may make you healthier

First published in Arts.mic

Science Shows Something Surprising About People Who Love to Write

Hands on computer

Rachel Grate's avatar image By Rachel Grate

The benefits of writing go far beyond building up your vocabulary.

No matter the quality of your prose, the act of writing itself leads to strong physical and mental health benefits, like long-term improvements in mood, stress levels and depressive symptoms. In a 2005 study on the emotional and physical health benefits of expressive writing, researchers found that just 15 to 20 minutes of writing three to five times over the course of the four-month study was enough to make a difference.

> Read the rest

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