Outer Banks Publishing
Good Advice for any Writer
Tell the world you are an expert
Republished with permission from the author, Eileen Batson
By Eileen Batson, owner and founder of Batson Group Marketing and Public Relations
While there are a variety of reasons to write an eBook, here are six that are proven winners.
- It can establish you as an expert By sharing your knowledge you can help others while building your reputation as the ‘go to person’ in your particular niche.
- Write it once and it is there forever. You may need to update it from time to time but that’s not a difficult task.
- eReaders provide a movable feast for knowledge and entertainment and the demand is growing. By 2025, e-readers are projected to make up approximately 75 percent of the total market.
- An eBook is to your email list as plant food is to, well, plants. Make your eBook available to download for sale or as a freebie from your website – to get people to sign up for your newsletter. The buyer needs to enter their name and email address to download it or use it as bait (as a freebie) to get people to sign up for your newsletter. Either way you have a valuable new contact on your atabase who may go on to buy your product or service.
- Increase traffic to your website By promoting your eBook across social media platforms you will drive traffic to your website or blog. Seed your eBook with a call to action. Include your web address and special offers that direct readers to your site where they may buy more from you.
- Exposure is a good thing. The more you are seen around the internet the easier it is for you to be seen as an authority – exposure breeds credibility and being able to say you are an author takes you to the next level.
EILEEN BATSON has been a publicist and owner of Batson Group Marketing and PR for 25+ years.
She offers consultation and implementation services for business owners, authors and artists to help them be well known, well thought of and well-remembered.
For more information contact Eileen at Eileen@BGMPR.com or visit her website at www.BGMPR.com
First published in Arts.mic
Science Shows Something Surprising About People Who Love to Write
By Rachel Grate
The benefits of writing go far beyond building up your vocabulary.
No matter the quality of your prose, the act of writing itself leads to strong physical and mental health benefits, like long-term improvements in mood, stress levels and depressive symptoms. In a 2005 study on the emotional and physical health benefits of expressive writing, researchers found that just 15 to 20 minutes of writing three to five times over the course of the four-month study was enough to make a difference.
10 Writing Tips from
This tip is my favorite because if you wait for your “muse” your whole life will pass before you.
“There is a muse, but he’s not going to come fluttering down into your writing room and scatter creative fairy-dust all over your typewriter or computer. He lives in the ground. He’s a basement kind of guy. You have to descend to his level, and once you get down there you have to furnish an apartment for him to live in. You have to do all the grunt labor, in other words, while the muse sits and smokes cigars and admires his bowling trophies and pretends to ignore you. Do you think it’s fair? I think it’s fair. He may not be much to look at, that muse-guy, and he may not be much of a conversationalist, but he’s got inspiration. It’s right that you should do all the work and burn all the mid-night oil, because the guy with the cigar and the little wings has got a bag of magic. There’s stuff in there that can change your life. Believe me, I know.” – Stephen King
Get the other 9 tips here>