Steve Windwalker reported in the blog Kindle Nation Daily that Amazon is well on the way to preparing to launch the device sometime this summer. Here’s what he wrote about the trade-in program.
“It extended its relatively unknown Buyback program, previously associated mostly with textbooks, movies, and video games, to include a wide range of electronics products including the iPad, the iPhone, the Samsung Galaxy, the Motorola Xoom, and all kinds of other devices that might — if you could trade them in for a decent sum — prepare the way for you to buy a Kindle tablet, both in terms of the need to replace functionality and the financial wherewithal to make the purchase.”
They actually want you to own their new Kindle Color version knowing full well that owners of iPads and other color tablet like devices wouldn’t buy the new Kindle after shelling out $500+ for their current iPad or similar device.
It’s another marketing first for Amazon to grab the lion’s share of the spawning tablet market, and I’m sure it won’t be their last.
You can also read Amazon’s press release about the trade-in program on Steve’s post on Kindle Nation Daily.
We just received this newsletter from a new site called kindlelendingclub.com launched by Amazon last December.
If you have a Kindle or any of the Kindle reading apps (Kindle for PC, Kindle for iPhone, Kindle for Blackberry, etc.) you can go to the site, sign up and borrow any Kindle book that has lending enabled.
The book will then be loaned to you for 14 days and then automatically transferred back to the original owner.
What we found interesting is the lending trends reported by the site in the following newsletter and the 25 most wanted books.
In light of the demographics (females between 35 and 55) we would have thought romance novels would be the leading lending genre. However, here’s what they reported.
The 25 Most Wanted
Literary fiction, the paranormal, sci fi, crime fiction, thrillers and even a memoir about a comedian’s one-night stands; it seems like KindleLendingClub.com readers (who tend to be female and between 35 and 55 years of age) are borrowing anything but traditional romance in the lead up to Valentine’s Day 2011.
While Amanda Hocking’s vampire and paranormal romances for young adults remain perennially popular, only two of the top 25 most requested books are traditional romance novels: A Season to be Sinful, by Jo Goodman, and Terry Spear’s An Accidental Highland Hero.
(Another interesting trend we saw last week as well? Eight of the 25 titles fall under the umbrella of young adult fiction.)
KindleLendingClub.com Most Wanted – Week of January 30, 2011:
1. The Hangman’s Daughter, by Oliver Pötzsch
2. Water for Elephants: A Novel, by Sara Gruen
3. The Hunger Games, by Suzanne Collins
4. Switched (Trylle Trilogy, #1), by Amanda Hocking
5. Wicked Appetite, by Janet Evanovich
6. Mockingjay (The Final Book of The Hunger Games), by Suzanne Collins
7. Catching Fire (The Second Book of the Hunger Games), by Suzanne Collins
8. Heart of the Matter, by Emily Giffin
9. My Horizontal Life, by Chelsea Handler
10. My Blood Approves, by Amanda Hocking
11. The Lover’s Dictionary: A Novel, by David Levithan
12. Freedom: A Novel (Oprah’s Book Club), by Jonathan Franzen
13. The Templar Concordat, by Terrence O’Brien
14. Ender’s Game, by Orson Scott Card
15. We Interrupt This Date, by L.C. Evans
16. A Season To Be Sinful, by Jo Goodman
17. Sizzling Sixteen, by Janet Evanovich
18. Favorite, by Karen McQuestion
19. The Boy Who Came Back from Heaven, by Kevin Malarkey
20. Ascend (Trylle Trilogy, #3), by Amanda Hocking
21. Ender in Exile, by Orson Scott Card
22. Crossing Oceans, by Gina Holmes
23. Shiver, by Maggie Stiefvater
24. Firefly Lane, by Kristin Hannah
25. The Accidental Highland Hero, by Terry Spear
It was only a matter of time. Did you think Amazon would sit back and let Apple steal its thunder from the Kindle? I predict based on the following New York Times blog post, that we will see an iPad-like device from Amazon by the end of this year or early next year. What do you think?
From The New York Times blog, Bits, May 17, 2010, 3:42 pm
By NICK BILTON
Since Apple announced its plans for the iPad, Amazon has shared few details about how it would respond to the competition for its Kindle. But over the last few weeks, it has offered some more clues.
Lab 126, the division of Amazon responsible for building the Kindle, has been on a hiring binge, with dozens of new job listings on its Web site. Some are positions for testing and readying new products. And this suggests that the company might be preparing a new device. More >>
Apple has just released a statement announcing that it has officially sold one million iPads in 28 days, less than half the number of days it took it to sell that many iPhones.
Read the rest of the story here >
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