By Eileen Batson, owner and founder of Batson Group Marketing and Public Relations
While there are a variety of reasons to write an eBook, here are six that are proven winners.
EILEEN BATSON has been a publicist and owner of Batson Group Marketing and PR for 25+ years.
She offers consultation and implementation services for business owners, authors and artists to help them be well known, well thought of and well-remembered.
For more information contact Eileen at Eileen@BGMPR.com or visit her website at www.BGMPR.com
It’s nice to say you are a green company, but doing it effectively is another story.
With digital printing we don’t have thousands of books sitting in warehouses waiting to be sold – spent resources that may or may not be purchased and read.
We print books only when an order is received.
The majority of our book sales (85%) are electronic as manufacturers of ereaders have opened their walled gardens allowing their books to be read on any device, any platform, anywhere, anytime.
Think printed books will go away? No way. Did movie theaters close when home theater systems became mainstream?
The Association of American Publishers reported that the annual growth rate for eBook sales fell during 2012, to about 34% – a sharp decline from the triple-digit growth of the preceding four years.
But that doesn’t mean ebooks are going away. A recent Pew Research Center survey showed that adults who have read an e-book increased from 16% to 23% in the past year. It also revealed that 89% of regular book readers said that they had read at least one printed book in the last year.
Ebooks are merely another channel, another technology to promote, sell and enjoy books. It compliments printed books. Printed books won’t go away – there will just be fewer printed.
Fewer printed books is not good for the big six publishers, but it won’t bankrupt them – just lower their sales volume and profit margins.
That’s why they won’t fully embrace ebooks and why they charge artificially high prices for their ebooks close to the full price of their printed books.
They want to revive the same high profit margins they enjoyed with print books for so many decades.
But they will never convince their customers or the general public that ebooks cost as much as print books to edit, process and distribute.
Ebooks are a disruptive technology and like all disruptive technologies is condemned, rejected and deemed catastrophic for society by those who stand to lose.
The market will determine the accepted price of ebooks, not the publishers and there is nothing they can do to stop it. The tsunami has already hit land.
I am not surprised that Google will launch it’s own electronic book venture called Google Editions. After all, why were they scanning every book ever published into digital form?
The Wall Street Journal and numerous other major publications, blogs and websites reported that Google is now nearing the launch of its massive new ebook venture and they hope to launch this year.
Instead of building another boat to navigate the ebook waters, they are diving into the water and going with the flow. Google says its books will not be tied to one particular device like a Kindle or iPad, but their books will be accessible from any device with an Internet connection.
Google is not running against the current trying to sell their own reading device with its own ebook store. Instead, they are the current ready to sell books to any device, in any format as long as those devices have a connection to the Internet.
And they won’t have just one web site where you have to go to buy their books, they will have unlimited websites paying commissions to anyone who directs traffic to a Google Editions book using the same model as their Google ads.
And some observers think they may have a competitive advantage over the other Titans in the electronic book publishing market.
It will be interesting to see which Titan comes out on top: Amazon, Apple or Google.
Take a look at the video for more – Rex Crum talks with Amir Efrati of the Wall Street Journal about what Google’s entry means for the online book market.