6 Reasons to Write an eBook for Your Business

Tell the world you are an expert


write book

Republished with permission from the author, Eileen Batson

By Eileen Batson, owner and founder of Batson Group Marketing and Public Relations

While there are a variety of reasons to write an eBook, here are six that are proven winners.

  1. It can establish you as an expert By sharing your knowledge you can help others while building your reputation as the ‘go to person’ in your particular niche.
  2. Write it once and it is there forever. You may need to update it from time to time but that’s not a difficult task.
  3. eReaders provide a movable feast for knowledge and entertainment and the demand is growing. By 2025, e-readers are projected to make up approximately 75 percent of the total market.
  4. An eBook is to your email list as plant food is to, well, plants. Make your eBook available to download for sale or as a freebie from your website – to get people to sign up for your newsletter. The buyer needs to enter their name and email address to download it or use it as bait (as a freebie) to get people to sign up for your newsletter. Either way you have a valuable new contact on your atabase who may go on to buy your product or service.
  5. Increase traffic to your website By promoting your eBook across social media platforms you will drive traffic to your website or blog. Seed your eBook with a call to action. Include your web address and special offers that direct readers to your site where they may buy more from you.
  6. Exposure is a good thing. The more you are seen around the internet the easier it is for you to be seen as an authority – exposure breeds credibility and being able to say you are an author takes you to the next level.
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Eileen Batson

EILEEN BATSON has been a publicist and owner of Batson Group Marketing and PR for 25+ years.

She offers consultation and implementation services for business owners, authors and artists to help them be well known, well thought of and well-remembered.

For more information contact Eileen at Eileen@BGMPR.com or visit her website at www.BGMPR.com

Why Outer Banks Publishing Group is Green


It’s nice to say you are a green company, but doing it effectively is another story.

With digital printing we don’t have thousands of books sitting in warehouses waiting to be sold – spent resources that may or may not be purchased and read.

We print books only when an order is received.

The majority of our book sales (85%) are electronic as manufacturers of ereaders have opened their walled gardens allowing their books to be read on any device, any platform, anywhere, anytime.

Think printed books will go away? No way. Did movie theaters close when home theater systems became mainstream?

The Association of American Publishers reported that the annual growth rate for eBook sales fell during 2012, to about 34% – a sharp decline from the triple-digit growth of the preceding four years.

But that doesn’t mean ebooks are going away.  A recent Pew Research Center survey showed that adults who have read an e-book increased from 16% to 23% in the past year. It also revealed that 89% of regular book readers said that they had read at least one printed book in the last year.

Ebooks are merely another channel, another technology to promote, sell and enjoy books. It compliments printed books. Printed books won’t go away – there will just be fewer printed.

Fewer printed books is not good for the big six publishers, but it won’t bankrupt them – just lower their sales volume and profit margins.

That’s why they won’t fully embrace ebooks and why they charge artificially high prices for their ebooks close to the full price of their printed books.

They want to revive the same high profit margins they enjoyed with print books for so many decades.

But they will never convince their customers or the general public that ebooks cost as much as print books to edit, process and distribute.

Ebooks are a disruptive technology and like all disruptive technologies is condemned, rejected and deemed catastrophic for society by those who stand to lose.

The market will determine the accepted price of ebooks, not the publishers and there is nothing they can do to stop it. The tsunami has already hit land.

Interview with Heidi Efteckhar Silver, a real life character, reveals strong character of the author

“I was completely surprized…especially to know only now how this quiet person had gone against all odds, exposed himself to so much danger and took the risk to do something that he believed in and acted upon to bring resolve. I must say that with all that he was going through, he did not show it.” – Heidi Efteckhar Silver, a character in the novel, The Man Who Fooled SAVAK.

Doug Roberts exciting novel, The Man Who Fooled SAVAK, came into being with the help of his long-time friend and co-worker, Heidi Efteckhar Silver, who helped him remember a lot of the details of his daring escape from Iran forty years ago.  Mrs. Silver, one of the major characters in the book, played an integral part in helping Doug smuggle his then fiance and her mother out of Iran when the secret police, SAVAK, would not allow them to leave.  SAVAK watched the family closely because they wanted the family to lead them to the husband and father, who was a human rights activist and lawyer who had escaped a decade earlier. Here is Mrs. Silver’s thoughts on The Man Who Fooled SAVAK.

Q.  Not many novels use the names of real people but Doug Roberts in his book The Man Who Fooled SAVAK, portrays you as being a friend and co-worker in the Administrative Services office in the U.S. military advisory unit to Iran, ARMISH/MAAG. I find that rather remarkable.

A.  Since Doug’s story is based on a real life experience, it’s great that he has used people’s real names in his story.  Most things mentioned in his book did happen. Technology, such as Facebook, also played a big role in Doug being able to find some of the people he had worked with in ARMISH/MAAG, such as myself, and hear more stories from them that made his book more authentic and I am glad I was part of it.

Q.  Did you know why Doug was sent to Administrative Services before leaving Iran?

A.  I had absolutely no idea.  I must say that Captain Seaman and Del, with whom I worked closely had great respect for Doug and kept his ordeal, which was extremely serious, strictly confidential.

Q.  What was it like working with Doug.Cover for The Man Who Fooled SAVAK

A. I found him to be a pleasant fellow, who was very easy to work and get along with.  I was completely surprised when I read “The Man Who Fooled Savak,” especially to know only now how this quiet person had gone against all odds, exposed himself to so much danger and took the risk to do something that he believed in and acted upon to bring resolve. I must say that with all that he was going through, he did not show it. He exercised great care in keeping the situation under wrap.  This also speaks of Doug’s strong and determined character which is well played out in the book.

Q.  What did you think of the book.

A.  I thought the book was amazing.  When I was reading the book, events played out in front of my eyes.  His description of the culture, food, the Iranian way of life and their hospitality is so authentic that it also took my life for a review during those years in Iran.  The amazing thing about this book is that Doug, as an American GI, who was stationed in Iran for a brief period of time witnessed the signs of the revolution which came about only a few years later.

Q.  Would you recommend this book to your friends.

A.  Absolutely.  Especially young adults.  My own children, who are now young adults, were very small at the time and knew nothing when we had the Iranian Revolution in 1979.  This book is not only intriguing and entertaining, but also has a great historical value.  During the 2009 uprising, I found myself explaining to my boys, their friends and even some of my friends how all this had come about.  Doug has done a great justice in describing what was going on in Iran during the Shah’s reign which lasted nearly 37 years before he was overthrown during the 1979 Revolution.  I think those who read this book today will not only be intrigued by the story, but will also learn about Iran and gain great respect for this ancient country, with rich culture and history whose people are kind, friendly and hospitable, but have suffered much in the hands of politics.


The Man Who Fooled SAVAK, a suspenseful romance, is available on the Kindle, the NOOK and in other ebook formats from Smashwords.com.

Electronic Edition
eIBSN 978-1-4524-4281-5
435 Pages
Published June 2011

You Don’t Have to be Psychic

With all the buzz around the iPad, you don’t need to be psychic to predict that Amazon would sooner or later develop a comparable color screen tablet device.
Kindle color version with touch screen

Well the sooner is here. Amazon is now accepting iPads and other devices as trade-ins for their new touch-screen color tablet at http://amzn.to/jbdaq2

Steve Windwalker reported in the blog Kindle Nation Daily that Amazon is well on the way to preparing to launch the device sometime this summer. Here’s what he wrote about the trade-in program.

“It extended its relatively unknown Buyback program, previously associated mostly with textbooks, movies, and video games, to include a wide range of electronics products including the iPad, the iPhone, the Samsung Galaxy, the Motorola Xoom, and all kinds of other devices that might — if you could trade them in for a decent sum — prepare the way for you to buy a Kindle tablet, both in terms of the need to replace functionality and the financial wherewithal to make the purchase.”

They actually want you to own their new Kindle Color version knowing full well that owners of iPads and other color tablet like devices wouldn’t buy the new Kindle after shelling out $500+ for their current iPad or similar device.

It’s another marketing first for Amazon to grab the lion’s share of the spawning tablet market, and I’m sure it won’t be their last.

You can also read Amazon’s press release about the trade-in program on Steve’s post on Kindle Nation Daily.

New Trend Emerging as Traditional Publishers go Digital


Congrats to Amanda Hocking for using a traditional publisher to further her writing career.  She did the right thing seeking out a traditional publisher and the reason is clear – she wants to be a writer – not a book marketer, editor, designer and distributor.

This is not a new trend – it has been happening for years.

The caveat here is her content.  She has the content that sells – when she writes, it sells.  She can afford to give away a large piece of her royalties so she can spend more time writing.

So should every self-published author seek out traditional publishers for their work.  Maybe, yes and maybe, no.  Some authors like JA Konrath took the reverse course – he went from traditional publishers to self-publishing because he could get a bigger piece of the publishing pie, especially on his traditionally-published books that went out of print. Even luminary Stephen King experimented with self-publishing a few years back.

A new trend is emerging as traditional publishers go digital.  Currently, a self-published author could get their work in front of more people as an eBook than a printed book.  This is still true, but as more and more traditional publishers go digital, they can offer both – significant eBook exposure as well as print book distribution.  They will take a larger piece of the pie, but if your work is selling well, it is worth going with a traditional publisher.

Here’s the Amanda Hocking story from The New York Times.

A Successful Self-Publishing Author Decides to Try the Traditional Route

Published: March 24, 2011

If any writer proved that modern self-publishing could be a pretty sweet deal, it was Amanda Hocking.

Amanda Hocking, who has self-published nine books.

In the past year Ms. Hocking, a 26-year-old from Minnesota, became an indie heroine in the literary world for publishing nine books that sold a total of more than one million copies, nearly all of them in e-book form, earning almost $2 million for her efforts.

But for Ms. Hocking, self-publishing has had its limits. On Thursday she announced that she had sold a four-book series to St. Martin’s Press, ending a frenzied weeklong auction that involved nearly every major publisher in the business, including Random House, Simon & Schuster and HarperCollins.

St. Martin’s, part of Macmillan, paid more than $2 million for the world English rights to the “Watersong” series, Ms. Hocking’s latest books in the young-adult paranormal genre. >more