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Did you think Amazon would go gently into the night?

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It was only a matter of time. Did you think Amazon would sit back and let Apple steal its thunder from the Kindle? I predict based on the following New York Times blog post, that we will see an iPad-like device from Amazon by the end of this year or early next year.  What do you think?

From The New York Times blog, Bits, May 17, 2010, 3:42 pm

With a Kindle Hiring Spree, Amazon Gears Up for Battle With Apple

By NICK BILTON

Since Apple announced its plans for the iPad, Amazon has shared few details about how it would respond to the competition for its Kindle. But over the last few weeks, it has offered some more clues.

Lab 126, the division of Amazon responsible for building the Kindle, has been on a hiring binge, with dozens of new job listings on its Web site. Some are positions for testing and readying new products. And this suggests that the company might be preparing a new device. More >>

Writing is Similar to Computer Programming

Ok, if you think this idea is off the wall consider this: if a programmer leaves out a single character or adds an extra character, the program will not work as intended.

Writing in essence is the same. If you don’t craft your words, sentences and paragraphs properly, your intended message does not come across.

Programming is a lot easier than writing – it’s exact – XYZ code tells the computer to execute a specific function. The computer does not have an opinion about the code and the code does not have several meanings.

Writing, on the other hand, is more complex. Words have different meanings for different people. The structure of a sentence or paragraph may have one meaning for one person and different meaning for another.

But if the writing has the right flow, the right words and the right structure it is like great poetry. That’s why we hear statements like, “The writing works! The writing pulls you in! I just love the writing!” It is the stuff of the classics and more.

So what exactly is the right stuff – the stuff of classics, the magic of the writing? My take is that the writing communicates universal truths, truths that are common and important to all human beings. The universal appeal of these truths is so powerful that the writing lives on generation after generation, century after century.

More importantly, the writing drips with emotion. Words can stir our deepest hopes and dreams, our imaginations, our inspirations and they let us dance in the joy of the things we love.

It’s not easy getting words to do all those things, but as writers we always try. So if you can get the right “programming” for your words, you will write a classic that will live on and on.

Try doing that with a computer.