Bloomberg Businessweek online quoted Workman saying the Gecko “has spent the last few years traveling across America, like a modern-day de Tocqueville.” What’s more, it adds:
“He’s a philosopher, an aphorist, a humorist, an artist, a warm companion, a natural storyteller—and, in a grand tradition, a keenly observant and wise outsider who in the course of living and traveling among us has discovered quite a lot about the things that make us human.
“He makes curious and interesting observations on everything from dreams to job interviews to adversity, Twitter to the Golden Rule (it’s not what you think it is) to talking animals: I’m really not sure what all the fuss is about. Lots of animals talk, including humans. The bigger question is, what do you have to say worth listening to?”
See the trailer on YouTube.
Available at bookstores everywhere.
- Paperback: 176 pages
- Publisher: Workman Publishing Company (April 23, 2013)
- Language: English
- ISBN-10: 0761174826
- ISBN-13: 978-0761174820
- Product Dimensions: 6.9 x 6 x 0.7 inches
Martin Brossman and Anora McGaha know how to launch a book. Over 50 people attended the event on Aug. 4 celebrating the launch of Social Media for Business, a comprehensive anthology focused on small business and the power of social media. More than 35 books were sold with some guests buying two and three copies. The launch was held at the Center for Excellence, a training and speaker center in North Raleigh, NC.
Social Media for Business is available on Amazon and fine bookstores everywhere.
For more information about Social Media for Business, visit the book web site.
RALEIGH, NC – Martin Brossman and Anora McGaha, co-authors of Social Media for Business, an Outer Banks Publishing Group book, held a “book launch” on Thursday, August 4 at The Center for Excellence on Six Forks Road South in Raleigh, North Carolina.
Celebrating Mr. Brossman’s third social media book, and Ms. McGaha’s first book, the authors offered door prizes at the event including a social media consultation by Martin Brossman & Associates and a Kindle ebook reader. Catering for the event was by Catering by Design.
Mr. Brossman’s first book on social media, Brossman’s Social Media and Online Resource Directory for Business, had a North Carolina focus. Mr. Brossman said he received overwhelming feedback from his readers to produce a national, more comprehensive version that would cover the entire spectrum of social media and its use in business.
For Social Media for Business, Mr. Brossman partnered with Ms. McGaha, a social media manager and Internet researcher, to write and edit the book. They included chapters from twenty contributors to deepen the coverage and expertise, covering audio and video, mobile, Facebook and LinkedIn ads, articles, press releases in addition to dozens of other topics.
Social Media for Business includes a section on perspectives about social media and Internet marketing with a rich collection of articles; a large central section on the building blocks of social media and the Internet; and a substantial section on online marketing through social media. Visit the Social Media for Business web site for more information.
“Social Media for Business is particularly valuable for the micro-business and solo professional, as well as small businesses with under 25 employees because it was written by micro-business and solo professionals who bring their own fresh experience and research,” said Ms. McGaha. “Readers will learn about building, establishing and maintaining a strong, genuine, appropriate multi-dimensional presence for their business on social media and other Internet channels.”
Mr. Brossman, who has been using and teaching LinkedIn since 2006, and is the leading trainer of social media and business success for small businesses in North Carolina, brings fascinating insight and perspectives to the book.
Mr. Brossman’s second social media book, Linking Into Sales, was written with fellow LinkedIn expert and community builder Greg Hyer, to show readers how to use LinkedIn to increase sales.
“My personal and professional mission is to help individuals live lives so meaningful it moves them and others to tears,” Mr. Brossman said. “Extending out from that, it is to help micro-business thrive for a grassroots rebuilding of the American economy. This book sets out to give a solid and motivating push for small businesses to use social media and online marketing to be successful in business.”
The audience for Social Media for Business is both the newcomer to social media and online marketing, as well as the experienced practitioner. “Each reader will take out different insights based on their experience and needs,” said Ms. McGaha.
“I don’t think there is a single book on the market that covers so expertly every aspect of social media,” said Anthony S. Policastro, Publisher of Outer Banks Publishing Group. “And what makes this book so valuable is that the contributors provided honest and frank viewpoints on their particular expertise based on actual experience. It’s like being in a room with all of them and they are telling me the best practices and techniques to be successful using social media.”
Anora McGaha is a writer and author, with three years of experience in social media management and Internet research. Prior to that her career spanned twenty years in marketing communications and business analysis. She provides training and consulting on Internet publicity, social media and online marketing and is an associate with Martin Brossman & Associates and Carolina Web Consultants, Inc. For more information visit her Linkedin site.
Martin Brossman is a success coach, speaker, trainer, and author specializing in teaching social media and business success to accelerate growth for entrepreneurs and small businesses. He’s the founding director of Martin Brossman & Associates and collaborates with micro-business and solo-professionals in delivering the latest training and services. He is the author of three books on social media; travels and trains frequently; and is a powerful keynote speaker on dozens of relevant topics. An early user of LinkedIn, Brossman has built a meaningful and significant network of his own. For more information see his Linkedin site.
Photos of the event can be seen on the Social Media for Business Facebook page.
Social Media for Business is available directly from the printer at a discount of $16.50. Use the discount code of “EJUCVT36″ at checkout to get a $6.45 discount off the list price for a sale price of $16.50. The book is also available on Amazon, Barnes & Noble and other fine bookstores.
Steve Windwalker reported in the blog Kindle Nation Daily that Amazon is well on the way to preparing to launch the device sometime this summer. Here’s what he wrote about the trade-in program.
“It extended its relatively unknown Buyback program, previously associated mostly with textbooks, movies, and video games, to include a wide range of electronics products including the iPad, the iPhone, the Samsung Galaxy, the Motorola Xoom, and all kinds of other devices that might — if you could trade them in for a decent sum — prepare the way for you to buy a Kindle tablet, both in terms of the need to replace functionality and the financial wherewithal to make the purchase.”
They actually want you to own their new Kindle Color version knowing full well that owners of iPads and other color tablet like devices wouldn’t buy the new Kindle after shelling out $500+ for their current iPad or similar device.
It’s another marketing first for Amazon to grab the lion’s share of the spawning tablet market, and I’m sure it won’t be their last.
You can also read Amazon’s press release about the trade-in program on Steve’s post on Kindle Nation Daily.
We just received this newsletter from a new site called kindlelendingclub.com launched by Amazon last December.
If you have a Kindle or any of the Kindle reading apps (Kindle for PC, Kindle for iPhone, Kindle for Blackberry, etc.) you can go to the site, sign up and borrow any Kindle book that has lending enabled.
The book will then be loaned to you for 14 days and then automatically transferred back to the original owner.
What we found interesting is the lending trends reported by the site in the following newsletter and the 25 most wanted books.
In light of the demographics (females between 35 and 55) we would have thought romance novels would be the leading lending genre. However, here’s what they reported.
The 25 Most Wanted
Literary fiction, the paranormal, sci fi, crime fiction, thrillers and even a memoir about a comedian’s one-night stands; it seems like KindleLendingClub.com readers (who tend to be female and between 35 and 55 years of age) are borrowing anything but traditional romance in the lead up to Valentine’s Day 2011.
While Amanda Hocking’s vampire and paranormal romances for young adults remain perennially popular, only two of the top 25 most requested books are traditional romance novels: A Season to be Sinful, by Jo Goodman, and Terry Spear’s An Accidental Highland Hero.
(Another interesting trend we saw last week as well? Eight of the 25 titles fall under the umbrella of young adult fiction.)
KindleLendingClub.com Most Wanted - Week of January 30, 2011:
1. The Hangman’s Daughter, by Oliver Pötzsch
2. Water for Elephants: A Novel, by Sara Gruen
3. The Hunger Games, by Suzanne Collins
4. Switched (Trylle Trilogy, #1), by Amanda Hocking
5. Wicked Appetite, by Janet Evanovich
6. Mockingjay (The Final Book of The Hunger Games), by Suzanne Collins
7. Catching Fire (The Second Book of the Hunger Games), by Suzanne Collins
8. Heart of the Matter, by Emily Giffin
9. My Horizontal Life, by Chelsea Handler
10. My Blood Approves, by Amanda Hocking
11. The Lover’s Dictionary: A Novel, by David Levithan
12. Freedom: A Novel (Oprah’s Book Club), by Jonathan Franzen
13. The Templar Concordat, by Terrence O’Brien
14. Ender’s Game, by Orson Scott Card
15. We Interrupt This Date, by L.C. Evans
16. A Season To Be Sinful, by Jo Goodman
17. Sizzling Sixteen, by Janet Evanovich
18. Favorite, by Karen McQuestion
19. The Boy Who Came Back from Heaven, by Kevin Malarkey
20. Ascend (Trylle Trilogy, #3), by Amanda Hocking
21. Ender in Exile, by Orson Scott Card
22. Crossing Oceans, by Gina Holmes
23. Shiver, by Maggie Stiefvater
24. Firefly Lane, by Kristin Hannah
25. The Accidental Highland Hero, by Terry Spear
Google’s entry into the highly competitive ebook market
I am not surprised that Google will launch it’s own electronic book venture called Google Editions. After all, why were they scanning every book ever published into digital form?
The Wall Street Journal and numerous other major publications, blogs and websites reported that Google is now nearing the launch of its massive new ebook venture and they hope to launch this year.
Instead of building another boat to navigate the ebook waters, they are diving into the water and going with the flow. Google says its books will not be tied to one particular device like a Kindle or iPad, but their books will be accessible from any device with an Internet connection.
Google is not running against the current trying to sell their own reading device with its own ebook store. Instead, they are the current ready to sell books to any device, in any format as long as those devices have a connection to the Internet.
And they won’t have just one web site where you have to go to buy their books, they will have unlimited websites paying commissions to anyone who directs traffic to a Google Editions book using the same model as their Google ads.
And some observers think they may have a competitive advantage over the other Titans in the electronic book publishing market.
It will be interesting to see which Titan comes out on top: Amazon, Apple or Google.
Take a look at the video for more – Rex Crum talks with Amir Efrati of the Wall Street Journal about what Google’s entry means for the online book market.
Amazon Kindle: Partially Responsible for $1 Billion E-book Sales
by Manisha on November 12, 2010
Market research firm Forrester has estimated e-book sales to touch the 1 billion mark by end 2010 in US and to triple by 2015!
Although only 7% of the 4000 people surveyed by Forrester actually read e-books these few are probably the most important ones reading 41% of their books in the digital form and buying books by the heaps.
In what might be viewed as a pat on the back for Kindle, it has surfaced as the most popular e-reader (32%), followed by Apple iPhone, Sony e-reader and Dell notebook and finishing a close second to the ubiquitous laptop in the Forrester findings.
Doing 66% of their reading in the digital form, Kindle users have emerged as the most avid e-book patriots and as if on a cue Kindle has already announced the flipping of its revenue sharing agreement with its publishers which we covered right here for you.
The findings could be a wake-up call for the tentative publisher yet to decide on whether to go digital with his next publication-the writing seems clear on the wall though-and before paperback becomes old hat it’s time to cash in on the promising prospect of e-books as unveiled by Forrester.
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Not hard to believe when you consider the Kindle was the first mass-market ebook reader and the iPad is really a computing tablet with an ebook reader.
The iPad appeals to a larger market segment overall, but a smaller segment who just want the device to read ebooks.
Our own titles show sales on the Kindle, the Nook and the Kobo and none so far on the iPad.
Here’s the post from TNW.
By Alex Wilhelm on August 22nd, 2010
If you follow the ebook market you were likely stunned this June when Steve Jobs claimed to have captured 22% of the electronic book market overnight with the release of iBooks and iPad. Many of us who watch this market with carefuleyes were leery of the numbers that Jobs was tossing around, they sounded too good to be true. more>
We hear it all the time. The electronic book readers like Amazon’s Kindle and Sony’s eReader are going to be the downfall of printed books. If you believe that you may have been one of the folks in Columbus’ day who believed the world was flat. Don’t worry. It won’t happen at least for a very long time.
The eReaders are just another distribution channel for books. If anything, eReaders are going to allow more people to access more content than ever before. We hear it from Kindle owners all the time that their Kindles are maxed out – they cannot fit anymore books on these devices. Luckily for them Amazon allows users to store books online on their Kindle account. They just have to switch them out from the account to the Kindle. And people with mobile devices like phones and PDAs are only limited by the amount of memory in those devices.
Well, for all those people out there who don’t like change, book eReaders and other mobile reading devices like the iPhone, iTouch, Blackberry, Palm Pilot and the entire family of Windows Mobile software devices are here to stay. Whether you passively ignore these devices or actively denounce them, the eReader trend is coming at you like a steam roller and there is nothing you can do. Go with the flow or be flattened.
A case in point is Amazon’s launch of the European version of the Kindle (See the story on Bloomberg.com). Before the launch, Europeans had to settle for the American Kindle version and could only download books after they downloaded them to their PCs. Now they can download books wirelessly directly to the Kindle in more than 100 countries all over Europe. Now Europeans like us Americans only have to think of a book and in less than 60 seconds they will have the entire book ready to read on their Kindles.
And according to TIME online, “2009 is a breakout year for e-readers,” says Sarah Rotman Epps, an analyst with Forrester Research. “But we’re still in the early stages.”
More than 17 Kindle-competitors are already on the market or expected to hit the market by 2010, according to TIME. The major players include Apple and Microsoft, Asustek, a Taiwanese company, Samsung, LG, IREX, Interead and Fujitsu with a full color e-ink display.
Cool technology. Disruptive technology. Revolutionary technology. The voices are clear.
So what does it all mean for our rich literary legacy? Will our literary future simply morph into something unrecognizable? Will it vanish completely? Maybe. Young people are writing novels on cell phones in Japan. Several authors have attempted to write and serialize novels on Twitter. Hundreds of books were first written on blogs and then turned into full length books in print.
Most young people don’t read books; older people read books. Females read more books than males. A whole new language has been created for texting that uses mostly acronyms and makes understanding shorthand a cake walk.
Again allay your fears.
Clive Thompson, a writer for Wired Magazine, reported in the September 2009 article, “Clive Thompson on the New Literacy,” that a college professor found just the opposite – that young people are much more prolific than their parents and grandparents.
“Andrea Lunsford isn’t so sure. Lunsford is a professor of writing and rhetoric at Stanford University, where she has organized a mammoth project called the Stanford Study of Writing to scrutinize college students’ prose. From 2001 to 2006, she collected 14,672 student writing samples—everything from in-class assignments, formal essays, and journal entries to emails, blog posts, and chat sessions. Her conclusions are stirring.
“I think we’re in the midst of a literacy revolution the likes of which we haven’t seen since Greek civilization,” she says. For Lunsford, technology isn’t killing our ability to write. It’s reviving it—and pushing our literacy in bold new directions.
The first thing she found is that young people today write far more than any generation before them. That’s because so much socializing takes place online, and it almost always involves text. Of all the writing that the Stanford students did, a stunning 38 percent of it took place out of the classroom—life writing, as Lunsford calls it. Those Twitter updates and lists of 25 things about yourself add up.
It’s almost hard to remember how big a paradigm shift this is. Before the Internet came along, most Americans never wrote anything, ever, that wasn’t a school assignment. Unless they got a job that required producing text (like in law, advertising, or media), they’d leave school and virtually never construct a paragraph again.”
She’s right about technology “pushing our literacy in bold new directions” – everything written is shorter, faster, more efficient. Books are shorter; chapters are shorter to reflect everyone’s busier, faster lifestyle and the writing is concise and targeted written to get to the point quickly and efficiently.
Even Daniel Menaker, the former Executive Editor-in-Chief of Random House and fiction editor of The New Yorker laments about the Internet in his article, “Radactor Agonisties” in the Barnes and Noble Review.
“(Speaking of shortness, the attention-distraction of the Internet and the intrusion of work into everyday life, by means of electronic devices, appear to me to have worked, maybe on a subliminal level, to reduce the length of the average trade hardcover book.)”
Does that mean we will never see great classics like Charles Dicken’s, A Christmas Carol or Great Expectations? On the contrary. Writers are the bellwethers of our time, and their writings will reflect our lifestyles, our cultures, and our pace of living. Besides, when was the last time a friend proclaimed, “I just finished, War and Peace, and now I can start David Copperfield.”
While books may be shorter, there will always be classics some already written, some to be written, whether they are traveling at light speed as zeros and ones over the airwaves or inked permanently onto the printed page.