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Borders launches e-bookstore

Borders launches e-bookstore

Now that Borders has entered the ebook revolution, we will also see lower ebook prices and market pressure to lower the cost of ebook readers.

From The Wall Street Journal – July 8, 2010
By JEFFREY A. TRACHTENBERG

Intent on catching up in the fast-evolving e-book arena, retailer Borders Group Inc. is launching an e-bookstore with titles provided by Kobo Inc., the Canadian e-book retailer in which it has an investment stake.

The nation’s second-largest bookstore chain in sales, Borders, based in Ann Arbor, Mich., acquired the stake in December and said Kobo would provide e-books for sale on Borders.com.

For consumers, the entrance of Borders into the e-book marketplace may mean lower prices on some titles. More>

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