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Borders hopes the Kobo can cut the Kindle to pieces

Borders hopes the Kobo can cut the Kindle to pieces

The launch of new ebook stores and new ebook reading devices is a trend we will see well into 2011 as the ebook market heats up even further and becomes a supernova.
This article is reprinted from Tainted Green.

by Kathryn Robbins on May 7, 2010

Borders hopes the Kobo can cut the Kindle to pieces The e-book market keeps growing everyday with new hardware offerings from small startups or or big companies like Apple and Google selling the latest reads. Borders is hoping to get in on the fun with their new eBook Store and affordable e-reader called Kobo.

Many people haven’t purchased an e-reader simply because of the price. Buying a discounted bestseller at the nearest megamart is a lot easier on a budget than paying $259.00 for a Kindle. That’s why Kobo’s $149.99 price tag may finally convince weary consumers to purchase the device.

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