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Category Archive: Publishing

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New Survey Finds Millennial Readers Clinging to Print | Digital Book World

Good News for Authors

Millenials prefer print books over ebooks.

Millenials prefer print books over ebooks.

A new study by Publishing Technology finds U.S. millennials—defined as people currently between the ages of 18 and 34—almost twice as likely to read a print book as an ebook.

That finding squares with similar print preferences Pew researchers found among older readers as well. Among adults 18 and up, 28% read an ebook in 2014 as compared with the 69% of those who read at least one print book.

Results from the Publishing Technology survey also suggests young readers are equally comfortable with digital and analog modes of book discovery. 45% of millennials report learning about new titles by word-of-mouth recommendations, 32% by online browsing and 25% by browsing through a physical store or library.

via New Survey Finds Millennial Readers Clinging to Print | Digital Book World.


Amazon Offers All-You-Can-Eat Books. Authors Turn Up Noses.

Amazon wants to be the publishing dictator of the world

From The New York Times
Author H.M. Ward

The author H.M. Ward says she left Amazon’s Kindle Unlimited program after two months when her income dropped 75 percent. Credit Joshua Bright for The New York Times.

Authors are upset with Amazon. Again.

For much of the last year, mainstream novelists were furious that Amazon was discouraging the sale of some titles in its confrontation with the publisher Hachette over e-books.

Now self-published writers, who owe much of their audience to the retailer’s publishing platform, are unhappy.

One problem is too much competition. But a new complaint is about Kindle Unlimited, a new Amazon subscription service that offers access to 700,000 books — both self-published and traditionally published — for $9.99 a month.

Read the rest of the story>.


Why Outer Banks Publishing Group is Green


It’s nice to say you are a green company, but doing it effectively is another story.

With digital printing we don’t have thousands of books sitting in warehouses waiting to be sold – spent resources that may or may not be purchased and read.

We print books only when an order is received.

The majority of our book sales (85%) are electronic as manufacturers of ereaders have opened their walled gardens allowing their books to be read on any device, any platform, anywhere, anytime.

Think printed books will go away? No way. Did movie theaters close when home theater systems became mainstream?

The Association of American Publishers reported that the annual growth rate for eBook sales fell during 2012, to about 34% – a sharp decline from the triple-digit growth of the preceding four years.

But that doesn’t mean ebooks are going away.  A recent Pew Research Center survey showed that adults who have read an e-book increased from 16% to 23% in the past year. It also revealed that 89% of regular book readers said that they had read at least one printed book in the last year.

Ebooks are merely another channel, another technology to promote, sell and enjoy books. It compliments printed books. Printed books won’t go away – there will just be fewer printed.

Fewer printed books is not good for the big six publishers, but it won’t bankrupt them – just lower their sales volume and profit margins.

That’s why they won’t fully embrace ebooks and why they charge artificially high prices for their ebooks close to the full price of their printed books.

They want to revive the same high profit margins they enjoyed with print books for so many decades.

But they will never convince their customers or the general public that ebooks cost as much as print books to edit, process and distribute.

Ebooks are a disruptive technology and like all disruptive technologies is condemned, rejected and deemed catastrophic for society by those who stand to lose.

The market will determine the accepted price of ebooks, not the publishers and there is nothing they can do to stop it. The tsunami has already hit land.

Everything you need to know about the great e-book price war

How the DOJ’s antitrust lawsuit against Apple and the Big Six book publishers will affect the business of lit

Everything you need to know about the great e-book price war Jeff Bezos (Credit: AP/Reed Saxon)

By Laura Miller for Salon
Closing arguments for the Department of Justice’s antitrust suit against Apple concluded last week, although U.S. District Judge Denise Cote is not expected to reach a decision for another couple of months. If you’ve found the case difficult to follow, you’re not alone. Still it’s worth getting a handle on the basics because the suit — or, more precisely, the business deals behind it — have changed book publishing in significant ways. Furthermore, Judge Cote’s decision could have impact well beyond the book industry.

Read the rest of the story here – Everything you need to know about the great e-book price war

New Trend Emerging as Traditional Publishers go Digital


Congrats to Amanda Hocking for using a traditional publisher to further her writing career.  She did the right thing seeking out a traditional publisher and the reason is clear – she wants to be a writer – not a book marketer, editor, designer and distributor.

This is not a new trend – it has been happening for years.

The caveat here is her content.  She has the content that sells – when she writes, it sells.  She can afford to give away a large piece of her royalties so she can spend more time writing.

So should every self-published author seek out traditional publishers for their work.  Maybe, yes and maybe, no.  Some authors like JA Konrath took the reverse course – he went from traditional publishers to self-publishing because he could get a bigger piece of the publishing pie, especially on his traditionally-published books that went out of print. Even luminary Stephen King experimented with self-publishing a few years back.

A new trend is emerging as traditional publishers go digital.  Currently, a self-published author could get their work in front of more people as an eBook than a printed book.  This is still true, but as more and more traditional publishers go digital, they can offer both – significant eBook exposure as well as print book distribution.  They will take a larger piece of the pie, but if your work is selling well, it is worth going with a traditional publisher.

Here’s the Amanda Hocking story from The New York Times.

A Successful Self-Publishing Author Decides to Try the Traditional Route

Published: March 24, 2011

If any writer proved that modern self-publishing could be a pretty sweet deal, it was Amanda Hocking.

Amanda Hocking, who has self-published nine books.

In the past year Ms. Hocking, a 26-year-old from Minnesota, became an indie heroine in the literary world for publishing nine books that sold a total of more than one million copies, nearly all of them in e-book form, earning almost $2 million for her efforts.

But for Ms. Hocking, self-publishing has had its limits. On Thursday she announced that she had sold a four-book series to St. Martin’s Press, ending a frenzied weeklong auction that involved nearly every major publisher in the business, including Random House, Simon & Schuster and HarperCollins.

St. Martin’s, part of Macmillan, paid more than $2 million for the world English rights to the “Watersong” series, Ms. Hocking’s latest books in the young-adult paranormal genre. >more

A New Trend in Publishing is Emerging

As more and more authors turn to self-publishing, a new trend is emerging that may benefit publishers as well as authors.

Joe Konrath

Successful crime novelist Joe Konrath is probably the author who started this new trend and is the poster child of successful authors moving into the self-publishing realm.

According to an article in The Star-Telegram online written by Alex Pham of The Los Angeles Times,

“Joe Konrath can’t wait for his books to go out of print.

When that happens, the 40-year-old crime novelist plans to reclaim the copyrights from his publisher, Hyperion Books, and self-publish them on Amazon.com, Apple’s iBooks and other online outlets. That way he’ll be able to collect 70 percent of the sale price, compared with the 6 to 18 percent he receives from Hyperion.

As for future novels, Konrath plans to self-publish all of them in digital form without having to leave his house in Schaumburg, Ill.

‘I doubt I’ll ever have another traditional print deal,’ said the author of Whiskey Sour, Bloody Mary and other titles. ‘I can earn more money on my own.'”

Mr. Pham goes on to write, “It’s difficult to gauge just how many authors are dumping their publishing houses to self-publish online, though for now, the overall share remains small. But hardly a month goes by without a well-known writer taking the leap or declaring an intention to do so.”

However, Mr. Konrath is one of the exceptions to successful self-publishing because his fan base was primarily created by the marketing and distribution efforts of traditional publishing houses.

Does that mean an author needs to be published by a traditional publishing house to be successful later in self-publishing?

Not at all.

Mr. Konrath just stood up on his surf board and is about to catch one of  the largest new waves in publishing. He knows where his readers are and how to read them – online where most hang out.

As an aspiring or first-book author who is relatively unknown, you need to market your work to where people seek, read, recommend and review books – in social media: Facebook, Twitter, NING, Linkedin, Foursquare, Goodreads, and all the other social networking sites out there.

There is only one problem. By the time you learn how to effectively market your work on all the social media, you may be in an old-age home especially if you are not so computer savvy. Besides, when would you have time to write another book?

Most authors just want to write. They don’t want to wear six or seven hats and be the marketing guru, the sales superstar or the promotional genius.

This is where publishers can get their own surf board and ride the same wave as Mr. Konrath.  But some are just standing up on their boards, others are knelling and most don’t even see the social media wave.

Publishers can offer social networking services, electronic distribution and all the perks of traditional publishing to authors in digital and electronic form. This is a wave that is coming whether publishers like it or not so the best strategy is to make sure to have a surf board and to look out over the horizon. This publisher is certainly standing on his surf board poised to ride the next giant wave.

May the Best Titan Win!

Google’s entry into the highly competitive ebook market

Google ebooks venture

I am not surprised that Google will launch it’s own electronic book venture called Google Editions. After all, why were they scanning every book ever published into digital form?

The Wall Street Journal and numerous other major publications, blogs and websites reported that Google is now nearing the launch of its massive new ebook venture and they hope to launch this year.

Instead of building another boat to navigate the ebook waters, they are diving into the water and going with the flow. Google says its books will not be tied to one particular device like a Kindle or iPad, but their books will be accessible from any device with an Internet connection.

Google is not running against the current trying to sell their own reading device with its own ebook store. Instead, they are the current ready to sell books to any device, in any format as long as those devices have a connection to the Internet.

And they won’t have just one web site where you have to go to buy their books, they will have unlimited websites paying commissions to anyone who directs traffic to a Google Editions book using the same model as their Google ads.

And some observers think they may have a competitive advantage over the other Titans in the electronic book publishing market.

It will be interesting to see which Titan comes out on top: Amazon, Apple or Google.

Take a look at the video for more – Rex Crum talks with Amir Efrati of the Wall Street Journal about what Google’s entry means for the online book market.

New Online Book Store Debuts Today

Outer Banks Publishing Group’s new online OBPG Book Store debuts today offering its titles directly to customers at special prices.

We have pre-launch specials for new titles and limited discounts on current titles.Social Media for Business, Martin Brossman, Twitter, Facebook, Outer Banks Publishing Group

Here are some special buys:

Order a pre-launch paperback version of Martin Brossman’s and Anora McGaha’s, Social Media for Business at only $9.95.

A great buy considering books of this caliber sell for $30 or more, and Mr. Brossman’s first edition sold for $15.00 with a special discount.

Social Media for Business is probably the most comprehensive and up to date reference on  the light-speed changing world of social media.

As Mr. Brossman so aptly asks the question, “…Are you part of the conversation? The worldwide presence of you and your business is becoming of greater importance. People want to know more about you before they trust you with their money, just as we pay more attention to what “others” have said about a product than the advertised description when we consider buying a product online.”

Not Another Business Book!, William Meloche, Outer Banks Publishing Group, Anthony S. Policastro, digital publishishing, B2BAnother new title published in September is William Meloche’s, Not Another Business Book!, the true story of a cutting-edge medical device company told in a parable that reveals a simple truth – many early phase businesses are no more than one innovative deal away from solid ground.

Mr. Meloche is CEO of The William Meloche Group in Toronto and he  may be the only consultant on the planet specializing in – Business Relationship Innovation – by helping C-levels create, close and implement groundbreaking B2B relationships.

He offers a hands-on approach to “building successful B2B groundbreaking relationships,” with a true story on how he helped orchestrate a revolutionary win-win situation for a medical robotics developer and a major medical facility.

“The coup-de-eta was when I suggested to the president that he donate one of his multi-million dollar surgical robots to a major teaching hospital. The hospital became the premiere leader in surgical robotics and the developer sold more machines than he dreamed would be possible,” Mr. Meloche explained.

And don’t forget to check out our fiction titles also at special prices in October.

Kindle Outselling iBooks 60 To 1?

Not hard to believe when you consider the Kindle was the first mass-market ebook reader and the iPad is really a computing tablet with an ebook reader.

The iPad appeals to a larger market segment overall,  but a smaller segment who just want the device to read ebooks.

Our own titles show sales on the Kindle, the Nook and the Kobo and none so far on the iPad.

Here’s the post from TNW.

By Alex Wilhelm on August 22nd, 2010

If you follow the ebook market you were likely stunned this June when Steve Jobs claimed to have captured 22% of the electronic book market overnight with the release of iBooks and iPad. Many of us who watch this market with carefuleyes were leery of the numbers that Jobs was tossing around, they sounded too good to be true.  more>