6 Reasons to Write an eBook for Your Business

Tell the world you are an expert


write book

Republished with permission from the author, Eileen Batson

By Eileen Batson, owner and founder of Batson Group Marketing and Public Relations

While there are a variety of reasons to write an eBook, here are six that are proven winners.

  1. It can establish you as an expert By sharing your knowledge you can help others while building your reputation as the ‘go to person’ in your particular niche.
  2. Write it once and it is there forever. You may need to update it from time to time but that’s not a difficult task.
  3. eReaders provide a movable feast for knowledge and entertainment and the demand is growing. By 2025, e-readers are projected to make up approximately 75 percent of the total market.
  4. An eBook is to your email list as plant food is to, well, plants. Make your eBook available to download for sale or as a freebie from your website – to get people to sign up for your newsletter. The buyer needs to enter their name and email address to download it or use it as bait (as a freebie) to get people to sign up for your newsletter. Either way you have a valuable new contact on your atabase who may go on to buy your product or service.
  5. Increase traffic to your website By promoting your eBook across social media platforms you will drive traffic to your website or blog. Seed your eBook with a call to action. Include your web address and special offers that direct readers to your site where they may buy more from you.
  6. Exposure is a good thing. The more you are seen around the internet the easier it is for you to be seen as an authority – exposure breeds credibility and being able to say you are an author takes you to the next level.
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Eileen Batson

EILEEN BATSON has been a publicist and owner of Batson Group Marketing and PR for 25+ years.

She offers consultation and implementation services for business owners, authors and artists to help them be well known, well thought of and well-remembered.

For more information contact Eileen at Eileen@BGMPR.com or visit her website at www.BGMPR.com

No Matter What…

Never Judge a Book by its Cover


Read with Pride.

 , @OBXpublishing

How To Become a Better Reader in 10 Steps from Publishers Weekly

How To Become a Better Reader in 10 Steps

Gretchen Rubin –  Photo Credit: David Cross

By Gretchen Rubin, author of The Happiness Project, is back with Better Than Before: Mastering the Habits of Our Everyday Lives. Here, Rubin shares 10 tips for becoming a better reader.

Reading is an essential part of my work, it’s an important aspect of my social life, and most importantly, it’s my favorite thing to do. I’m not a well-rounded person.

But reading takes time, and most days, I can’t read as much as I’d like. As I was writing Better Than Before, my book about habit change, I adopted many new habits to help me get more good reading done. Consider whether these habits might work for you – click here to read the rest of the story.

Have “Breakfast” on us for $2.99

Now you can have “Breakfast” on the Publisher with a special Kindle price of $2.99, regularly $7.99 from Outer Banks Publishing Group. Order your copy of Breakfast at the Diner here before it gets cold.Want the full course? Breakfast at the Diner in print is available for $8.99, regularly, $15.99. Order a great “Breakfast” here.Breakfast at the Diner, a novel by bestselling author Scott FieldsIt has been two years since the death of his wife, and Frank Watson still struggles with the loss. Every morning, he meets with his friends at the local diner to talk and to exchange gossip, but inevitably must return to his farm that remains undisturbed since his wife’s death.Then, Pepper Ledley breezed into his life. She was the new waitress in town nearly half his age and offered Frank something he had never before considered, a new beginning.  However, it somehow didn’t seem right to Frank.As he struggles with his new feelings and the memory of his beloved wife, Frank faces the biggest crisis of his life. A large foreign corporation needs five hundred acres of land to build an egg factory and Frank alienates himself from the rest of the town when he, steadfastly, refuses to sell.What transpires is a web of deceit, manipulation and murder. Get a taste of “Breakfast” – download a free sample – A taste of Breakfast
or order your copy here.








Print List Price: $15.99
Kindle List Price: $7.99
5.5″ x 8.5″ (13.97 x 21.59 cm)
240 pages
Outer Banks Publishing Group
ISBN-13: 978-0990679011
ISBN-10: 0990679012


Amazon Offers All-You-Can-Eat Books. Authors Turn Up Noses.

Amazon wants to be the publishing dictator of the world

From The New York Times
Author H.M. Ward

The author H.M. Ward says she left Amazon’s Kindle Unlimited program after two months when her income dropped 75 percent. Credit Joshua Bright for The New York Times.

Authors are upset with Amazon. Again.

For much of the last year, mainstream novelists were furious that Amazon was discouraging the sale of some titles in its confrontation with the publisher Hachette over e-books.

Now self-published writers, who owe much of their audience to the retailer’s publishing platform, are unhappy.

One problem is too much competition. But a new complaint is about Kindle Unlimited, a new Amazon subscription service that offers access to 700,000 books — both self-published and traditionally published — for $9.99 a month.

Read the rest of the story>.