Amazon wants to be the publishing dictator of the world
From The New York Times
Authors are upset with Amazon. Again.
For much of the last year, mainstream novelists were furious that Amazon was discouraging the sale of some titles in its confrontation with the publisher Hachette over e-books.
Now self-published writers, who owe much of their audience to the retailer’s publishing platform, are unhappy.
One problem is too much competition. But a new complaint is about Kindle Unlimited, a new Amazon subscription service that offers access to 700,000 books — both self-published and traditionally published — for $9.99 a month.
Read the rest of the story>.
It’s nice to say you are a green company, but doing it effectively is another story.
With digital printing we don’t have thousands of books sitting in warehouses waiting to be sold – spent resources that may or may not be purchased and read.
We print books only when an order is received.
The majority of our book sales (85%) are electronic as manufacturers of ereaders have opened their walled gardens allowing their books to be read on any device, any platform, anywhere, anytime.
Think printed books will go away? No way. Did movie theaters close when home theater systems became mainstream?
The Association of American Publishers reported that the annual growth rate for eBook sales fell during 2012, to about 34% – a sharp decline from the triple-digit growth of the preceding four years.
But that doesn’t mean ebooks are going away. A recent Pew Research Center survey showed that adults who have read an e-book increased from 16% to 23% in the past year. It also revealed that 89% of regular book readers said that they had read at least one printed book in the last year.
Ebooks are merely another channel, another technology to promote, sell and enjoy books. It compliments printed books. Printed books won’t go away – there will just be fewer printed.
Fewer printed books is not good for the big six publishers, but it won’t bankrupt them – just lower their sales volume and profit margins.
That’s why they won’t fully embrace ebooks and why they charge artificially high prices for their ebooks close to the full price of their printed books.
They want to revive the same high profit margins they enjoyed with print books for so many decades.
But they will never convince their customers or the general public that ebooks cost as much as print books to edit, process and distribute.
Ebooks are a disruptive technology and like all disruptive technologies is condemned, rejected and deemed catastrophic for society by those who stand to lose.
The market will determine the accepted price of ebooks, not the publishers and there is nothing they can do to stop it. The tsunami has already hit land.
How the DOJ’s antitrust lawsuit against Apple and the Big Six book publishers will affect the business of lit
Jeff Bezos (Credit: AP/Reed Saxon)
By Laura Miller for Salon
Closing arguments for the Department of Justice’s antitrust suit against Apple concluded last week, although U.S. District Judge Denise Cote is not expected to reach a decision for another couple of months. If you’ve found the case difficult to follow, you’re not alone. Still it’s worth getting a handle on the basics because the suit — or, more precisely, the business deals behind it — have changed book publishing in significant ways. Furthermore, Judge Cote’s decision could have impact well beyond the book industry.
Interview with Heidi Efteckhar Silver, a real life character, reveals strong character of the author
“I was completely surprized…especially to know only now how this quiet person had gone against all odds, exposed himself to so much danger and took the risk to do something that he believed in and acted upon to bring resolve. I must say that with all that he was going through, he did not show it.” – Heidi Efteckhar Silver, a character in the novel, The Man Who Fooled SAVAK.
Doug Roberts exciting novel, The Man Who Fooled SAVAK, came into being with the help of his long-time friend and co-worker, Heidi Efteckhar Silver, who helped him remember a lot of the details of his daring escape from Iran forty years ago. Mrs. Silver, one of the major characters in the book, played an integral part in helping Doug smuggle his then fiance and her mother out of Iran when the secret police, SAVAK, would not allow them to leave. SAVAK watched the family closely because they wanted the family to lead them to the husband and father, who was a human rights activist and lawyer who had escaped a decade earlier. Here is Mrs. Silver’s thoughts on The Man Who Fooled SAVAK.
Q. Not many novels use the names of real people but Doug Roberts in his book The Man Who Fooled SAVAK, portrays you as being a friend and co-worker in the Administrative Services office in the U.S. military advisory unit to Iran, ARMISH/MAAG. I find that rather remarkable.
A. Since Doug’s story is based on a real life experience, it’s great that he has used people’s real names in his story. Most things mentioned in his book did happen. Technology, such as Facebook, also played a big role in Doug being able to find some of the people he had worked with in ARMISH/MAAG, such as myself, and hear more stories from them that made his book more authentic and I am glad I was part of it.
Q. Did you know why Doug was sent to Administrative Services before leaving Iran?
A. I had absolutely no idea. I must say that Captain Seaman and Del, with whom I worked closely had great respect for Doug and kept his ordeal, which was extremely serious, strictly confidential.
A. I found him to be a pleasant fellow, who was very easy to work and get along with. I was completely surprised when I read “The Man Who Fooled Savak,” especially to know only now how this quiet person had gone against all odds, exposed himself to so much danger and took the risk to do something that he believed in and acted upon to bring resolve. I must say that with all that he was going through, he did not show it. He exercised great care in keeping the situation under wrap. This also speaks of Doug’s strong and determined character which is well played out in the book.
Q. What did you think of the book.
A. I thought the book was amazing. When I was reading the book, events played out in front of my eyes. His description of the culture, food, the Iranian way of life and their hospitality is so authentic that it also took my life for a review during those years in Iran. The amazing thing about this book is that Doug, as an American GI, who was stationed in Iran for a brief period of time witnessed the signs of the revolution which came about only a few years later.
Q. Would you recommend this book to your friends.
A. Absolutely. Especially young adults. My own children, who are now young adults, were very small at the time and knew nothing when we had the Iranian Revolution in 1979. This book is not only intriguing and entertaining, but also has a great historical value. During the 2009 uprising, I found myself explaining to my boys, their friends and even some of my friends how all this had come about. Doug has done a great justice in describing what was going on in Iran during the Shah’s reign which lasted nearly 37 years before he was overthrown during the 1979 Revolution. I think those who read this book today will not only be intrigued by the story, but will also learn about Iran and gain great respect for this ancient country, with rich culture and history whose people are kind, friendly and hospitable, but have suffered much in the hands of politics.
Published June 2011
I happened to look in my rear view mirror to see a black Mercedes sedan zoom up behind me then pass. It shot around me at an extremely high rate of speed and was soon out of sight. “Wow, where’s the fire?” I though. A few minutes later as I was about to make my final right turn off the main highway, the same black Mercedes shot out of the intersection I was about to turn into. It turned left and roared past me, heading west toward Tehran.
I took my foot off the accelerator, my stomach feeling queasy with deep apprehension. I had caught a glimpse of the driver’s face with dark glasses and thick mustache. It seemed vaguely and ominously familiar. I slowed the car and idled toward the vacant lot where I was to meet Junior, afraid of what I might find. I could see Junior’s old Peykan in the distance, the driver’s door open. I was sure I saw him move and at first I thought he was about to get out of the car, but as I got closer I could see Junior’s body suddenly fall forward against the steering wheel, sounding the car’s horn.
“Oh no! Please God! Oh no! This can’t be!” I said over and over. “Oh Jesus, no!”
I pulled my car alongside his. My knees were shaking as I got out of the car, and walked toward Junior. As I approached, I could see the back of his head was covered with blood. He had been shot, execution style. I pulled his torso off of the steering wheel to stop the horn from sounding, and then I lifted his left arm to feel his wrist. I thought I detected a faint pulse, but then a few seconds later, it stopped.
The only pulse I could feel now was my pounding heart, ready to burst through my chest. Flooded with a mixture of fear and sadness, I tried to ponder what to do next.
“We’ll need to notify his wife,” I remember thinking. I started searching his pants for a wallet with an ID, but I found nothing. The only thing I found was a large roll of bills in the left pocket of the old tweed jacket that Junior always wore. My hands were shaking.
“My god, this is a lot of money! His wife is going to need this,” I thought as I crammed it into the pocket of my fatigue jacket. I looked across the vacant lot to see an old man who was walking with a shuffled gate toward me from one of the distant houses. I waited for him as he approached. When he came up to the car, he was shaking his head.
He looked at me, quizzically. “SAVAK?” he asked.
I nodded. “Bali Agah. SAVAK.”
The old man started shaking his head again. “Shah very bad. Very bad man.”
I nodded. The old man and I stood together in silence appraising the ghastly scene.
“You want me call police?” he asked.
“Yes, you call the police. Don’t tell them I was here,” I said in my best Farsi.
“I no tell. We see nothing.”
At that moment we heard a siren somewhere in the distance growing louder.
“I need to leave now,” I said.
“You go! Boro! Boro! Zud bash!” (Go! Go! Hurry!) exclaimed the old man waving me away vigorously with his hands.
I stepped away from the old man and got into my car, knees and hands still shaking. I turned the key in the ignition and headed out to the main highway by first going around the block. I waited until I heard the siren stop and then proceeded. As I drove, I kept checking the rear view mirror, side streets, and intersections for any sign of a black Mercedes. But it had done its dirty work and was long gone. When I got back to the Teamhouse, I unloaded my car and took the goods up to my room. The boxes seemed incredibly heavy and my shaking knees complained at the load as I came up the stairs the last time. When I had finished, I collapsed into my bed and started sobbing again. “Junior, I am so sorry man,” kept repeating as though he could hear me.
I looked at the huge roll of cash, and was suddenly struck with an irrational fear that Lou might think I was trying to cheat him. I counted out what I felt Junior would have paid him that day and put it in an envelope, then slipped it my desk drawer. I took out a sheet of paper, and scrawled simply, “Lou, bad news. Junior’s dead. SAVAK shot him.” I placed the note on the desk where he could find it then walked downstairs to my car.
I dreaded having to tell Fari what happened, but forced myself to the car. When I walked into the house minutes later, Fari emerged from her room to meet me and immediately stepped back. “Oh my god, Doug! What happened? Your eyes are all red!”
“Fari, Junior’s dead. SAVAK shot him in the…in the…back of the head,” I said with my voice breaking.
Fari put her arms around me and held my while I continued to weep. “Doug, this is awful.”
I put my face down onto Fari’s shoulder. “Junior was a good person,” I said through my tears. “He didn’t deserve to die.”
Published June 2011
When I heard this sad story on NPR radio this morning it moved me so much and reminded me of Doug Roberts novel, The Man Who Fooled SAVAK, a suspenseful love story based on true events. This is the kind of repression that still pervades a lot of the Middle East today as it did forty years ago when Mr. Roberts staged the successful escape of his fiancé and her mother from a repressive and threatening Iran.
In January of this year in Pakistan, the governor of Punjab province, Salmaan Taseer, who was an outspoken defender of civil rights, was gunned down for criticizing the hardness of Islamic law. He was merely sticking up for a Christian woman who was accused of blaspheming Islam. Her punishment: death.
His daughter, Shehrbano Taseer, is a journalist in Pakistan, and she talks to Steve Inskeep, host of NRP Radio’s Morning Edition, about her father’s legacy and her own fight against extremism.
Here is part of that interview:
“INSKEEP: And it was not that your father committed this alleged act of blasphemy, but merely spoke up for the rights of someone who was accused of blasphemy and asked for her to be accorded mercy. This is what many clerics described as itself being blasphemous.
Ms. TASEER: Yeah, because my father had criticized the law. He had criticized the misuse of the law.
INSKEEP: Did anyone speak up for your father after his murder?
Ms. TASEER: There were three people who believed that this law was being misused and that this was an unfair allegation of blasphemy. There was my father. There was our federal minister for minorities, Shahbaz Bhatti, and there was Syeda Imam, who is a parliamentarian. And she had tabled a bill in the national assembly trying to water down this law and stop the misuse. And two out of three of these people are now dead. Shahbaz Bhatti, our federal minister for minorities, was gunned down outside his mother’s home two months after my father was shot dead.”
You can read the rest of this moving interview or listen to it on the NPR site. And if you want to read more about a similar story with a much different outcome, download a copy of The Man Who Fooled SAVAK, available on the Kindle, Barnes and Noble NOOK, Apple iBooks and in various ereader formats from Smashwords.
Steve Windwalker reported in the blog Kindle Nation Daily that Amazon is well on the way to preparing to launch the device sometime this summer. Here’s what he wrote about the trade-in program.
“It extended its relatively unknown Buyback program, previously associated mostly with textbooks, movies, and video games, to include a wide range of electronics products including the iPad, the iPhone, the Samsung Galaxy, the Motorola Xoom, and all kinds of other devices that might — if you could trade them in for a decent sum — prepare the way for you to buy a Kindle tablet, both in terms of the need to replace functionality and the financial wherewithal to make the purchase.”
They actually want you to own their new Kindle Color version knowing full well that owners of iPads and other color tablet like devices wouldn’t buy the new Kindle after shelling out $500+ for their current iPad or similar device.
It’s another marketing first for Amazon to grab the lion’s share of the spawning tablet market, and I’m sure it won’t be their last.
You can also read Amazon’s press release about the trade-in program on Steve’s post on Kindle Nation Daily.
We just received this newsletter from a new site called kindlelendingclub.com launched by Amazon last December.
If you have a Kindle or any of the Kindle reading apps (Kindle for PC, Kindle for iPhone, Kindle for Blackberry, etc.) you can go to the site, sign up and borrow any Kindle book that has lending enabled.
The book will then be loaned to you for 14 days and then automatically transferred back to the original owner.
What we found interesting is the lending trends reported by the site in the following newsletter and the 25 most wanted books.
In light of the demographics (females between 35 and 55) we would have thought romance novels would be the leading lending genre. However, here’s what they reported.
The 25 Most Wanted
Literary fiction, the paranormal, sci fi, crime fiction, thrillers and even a memoir about a comedian’s one-night stands; it seems like KindleLendingClub.com readers (who tend to be female and between 35 and 55 years of age) are borrowing anything but traditional romance in the lead up to Valentine’s Day 2011.
While Amanda Hocking’s vampire and paranormal romances for young adults remain perennially popular, only two of the top 25 most requested books are traditional romance novels: A Season to be Sinful, by Jo Goodman, and Terry Spear’s An Accidental Highland Hero.
(Another interesting trend we saw last week as well? Eight of the 25 titles fall under the umbrella of young adult fiction.)
KindleLendingClub.com Most Wanted – Week of January 30, 2011:
1. The Hangman’s Daughter, by Oliver Pötzsch
2. Water for Elephants: A Novel, by Sara Gruen
3. The Hunger Games, by Suzanne Collins
4. Switched (Trylle Trilogy, #1), by Amanda Hocking
5. Wicked Appetite, by Janet Evanovich
6. Mockingjay (The Final Book of The Hunger Games), by Suzanne Collins
7. Catching Fire (The Second Book of the Hunger Games), by Suzanne Collins
8. Heart of the Matter, by Emily Giffin
9. My Horizontal Life, by Chelsea Handler
10. My Blood Approves, by Amanda Hocking
11. The Lover’s Dictionary: A Novel, by David Levithan
12. Freedom: A Novel (Oprah’s Book Club), by Jonathan Franzen
13. The Templar Concordat, by Terrence O’Brien
14. Ender’s Game, by Orson Scott Card
15. We Interrupt This Date, by L.C. Evans
16. A Season To Be Sinful, by Jo Goodman
17. Sizzling Sixteen, by Janet Evanovich
18. Favorite, by Karen McQuestion
19. The Boy Who Came Back from Heaven, by Kevin Malarkey
20. Ascend (Trylle Trilogy, #3), by Amanda Hocking
21. Ender in Exile, by Orson Scott Card
22. Crossing Oceans, by Gina Holmes
23. Shiver, by Maggie Stiefvater
24. Firefly Lane, by Kristin Hannah
25. The Accidental Highland Hero, by Terry Spear
Google’s entry into the highly competitive ebook market
I am not surprised that Google will launch it’s own electronic book venture called Google Editions. After all, why were they scanning every book ever published into digital form?
The Wall Street Journal and numerous other major publications, blogs and websites reported that Google is now nearing the launch of its massive new ebook venture and they hope to launch this year.
Instead of building another boat to navigate the ebook waters, they are diving into the water and going with the flow. Google says its books will not be tied to one particular device like a Kindle or iPad, but their books will be accessible from any device with an Internet connection.
Google is not running against the current trying to sell their own reading device with its own ebook store. Instead, they are the current ready to sell books to any device, in any format as long as those devices have a connection to the Internet.
And they won’t have just one web site where you have to go to buy their books, they will have unlimited websites paying commissions to anyone who directs traffic to a Google Editions book using the same model as their Google ads.
And some observers think they may have a competitive advantage over the other Titans in the electronic book publishing market.
It will be interesting to see which Titan comes out on top: Amazon, Apple or Google.
Take a look at the video for more – Rex Crum talks with Amir Efrati of the Wall Street Journal about what Google’s entry means for the online book market.
It seems there is only one formidable opponent competing on level ground with Amazon’s Kindle and that is Barnes & Noble.
With the launch of their new ebook self-publishing venture, Pubit, in early October, the book store giant is finally on equally footing with Amazon.
Pubit was the last puzzle piece in the new paradigm of publishing that Barnes & Noble needed to take on Amazon with equal word power. (excuse the pun)
Both companies have control of the entire ebook publishing process from obtaining manuscripts to marketing, sales and distribution.
Here are the similarities:
Both companies have a huge inventory of books.
Both have years of experience selling books.
Both have comparable ebook readers with similar features and now both have self-publishing ventures. (Pubit and Kindle)
And the war is on. Check these other similarities between the two competitors as they try to one up each other.
Amazon pays its Kindle authors 70% of the list price if the price is $2.99 or more.
B&N pays its Pubit authors 65% of the list price if the price is between $2.99 and $9.99.
It is free to upload and publish your manuscript as an ebook on both Amazon and on Pubit.
Both companies have free, downloadable apps that will allow their ebooks to be read on other devices such as the iPad, iPhone, Android, PC and other mobile devices.
B&N claims they have more than 2 million NOOKbook titles.
Amazon claims to have more than 725,000 Kindle titles.
Amazon lowered its Kindle price to $189 last year.
B&N lowered its NOOK price to $149.
Amazon produced a next generation Kindle that is thinner, has longer battery life and a crisper screen in a cool graphite shell.
B&N recently introduced a full color model in a graphite body with a full touchscreen.
So what’s next?
More great ebook devices and apps at great prices and lower book prices.
Who will win? No one knows. Maybe both will.
For authors undecided about publishing on the Kindle or the NOOK, well, pick one or pick both. You will win either way. Both companies have an equally strong market share and different market segments.
After all, think of how boring life would be if there were only one car company, one computer company, one pizza shop, and only one big ebook retailer.
Amazon Kindle: Partially Responsible for $1 Billion E-book Sales
by Manisha on November 12, 2010
Market research firm Forrester has estimated e-book sales to touch the 1 billion mark by end 2010 in US and to triple by 2015!
Although only 7% of the 4000 people surveyed by Forrester actually read e-books these few are probably the most important ones reading 41% of their books in the digital form and buying books by the heaps.
In what might be viewed as a pat on the back for Kindle, it has surfaced as the most popular e-reader (32%), followed by Apple iPhone, Sony e-reader and Dell notebook and finishing a close second to the ubiquitous laptop in the Forrester findings.
Doing 66% of their reading in the digital form, Kindle users have emerged as the most avid e-book patriots and as if on a cue Kindle has already announced the flipping of its revenue sharing agreement with its publishers which we covered right here for you.
The findings could be a wake-up call for the tentative publisher yet to decide on whether to go digital with his next publication-the writing seems clear on the wall though-and before paperback becomes old hat it’s time to cash in on the promising prospect of e-books as unveiled by Forrester.
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Not hard to believe when you consider the Kindle was the first mass-market ebook reader and the iPad is really a computing tablet with an ebook reader.
The iPad appeals to a larger market segment overall, but a smaller segment who just want the device to read ebooks.
Our own titles show sales on the Kindle, the Nook and the Kobo and none so far on the iPad.
Here’s the post from TNW.
By Alex Wilhelm on August 22nd, 2010
If you follow the ebook market you were likely stunned this June when Steve Jobs claimed to have captured 22% of the electronic book market overnight with the release of iBooks and iPad. Many of us who watch this market with carefuleyes were leery of the numbers that Jobs was tossing around, they sounded too good to be true. more>
In an unprecedented move, the Wiley Literary Agency struck a deal with Amazon to publish 20 classic titles as ebooks on the Kindle. According to reports, this is the first time a literary agency moved into the publishing business.
Will this be a trend as agencies struggle to survive in the dwindling print market? It might be. An agency would sign on an author, retain electronic publishing rights and then sell print rights to traditional publishers.
Agency revenues would increase considerably for ebooks, especially with the current structure where agencies only receive 15% of the author’s royalties.
However, the big question is will traditional publishers go along with this scenario or refuse to publish an author unless they retain electronic rights?
Will this be beneficial to authors?
Read Stephen Windwalker’s column for more information on this emerging development.
Read the report from The New York Times.
Now that Borders has entered the ebook revolution, we will also see lower ebook prices and market pressure to lower the cost of ebook readers.
From The Wall Street Journal – July 8, 2010
By JEFFREY A. TRACHTENBERG
Intent on catching up in the fast-evolving e-book arena, retailer Borders Group Inc. is launching an e-bookstore with titles provided by Kobo Inc., the Canadian e-book retailer in which it has an investment stake.
The nation’s second-largest bookstore chain in sales, Borders, based in Ann Arbor, Mich., acquired the stake in December and said Kobo would provide e-books for sale on Borders.com.
For consumers, the entrance of Borders into the e-book marketplace may mean lower prices on some titles. More>
It was only a matter of time. Did you think Amazon would sit back and let Apple steal its thunder from the Kindle? I predict based on the following New York Times blog post, that we will see an iPad-like device from Amazon by the end of this year or early next year. What do you think?
From The New York Times blog, Bits, May 17, 2010, 3:42 pm
By NICK BILTON
Since Apple announced its plans for the iPad, Amazon has shared few details about how it would respond to the competition for its Kindle. But over the last few weeks, it has offered some more clues.
Lab 126, the division of Amazon responsible for building the Kindle, has been on a hiring binge, with dozens of new job listings on its Web site. Some are positions for testing and readying new products. And this suggests that the company might be preparing a new device. More >>
The launch of new ebook stores and new ebook reading devices is a trend we will see well into 2011 as the ebook market heats up even further and becomes a supernova.
This article is reprinted from Tainted Green.
The e-book market keeps growing everyday with new hardware offerings from small startups or or big companies like Apple and Google selling the latest reads. Borders is hoping to get in on the fun with their new eBook Store and affordable e-reader called Kobo.
Many people haven’t purchased an e-reader simply because of the price. Buying a discounted bestseller at the nearest megamart is a lot easier on a budget than paying $259.00 for a Kindle. That’s why Kobo’s $149.99 price tag may finally convince weary consumers to purchase the device.
Apple has just released a statement announcing that it has officially sold one million iPads in 28 days, less than half the number of days it took it to sell that many iPhones.
Read the rest of the story here >
Observations from the Publisher
Amazon’s decision to sell the Kindle in Target was the last puzzle piece in their marketing strategy to successfully compete against Barnes and Noble’s Nook, Sony’s ebook reader and other readers available in stores. Now the playing field for the major ebook readers has been flattened.
What will ensue on an explosive level is a battle for market share and the only strategy left is an ebook price war and lower device prices. The major publishers who thought they had won the ebook pricing war with the iPad will be whining again as the price of ebooks will fall as the major ebook distributors with devices vie for market share.
The collateral benefit of the war will be a win for consumers because the price of these devices will also drop as the price of ebooks eventually stabilizes to the market’s acceptable level.
After speculation and rumor, Target has at last confirmed that it will sell Amazon’s Kindle in its bricks and mortar stores. It will cost the same $260 as Amazon would charge you, but you at least get to try before you buy, and you don’t have to wait for the mailman to show up.
And this is likely the whole point. The e-reader market has shifted from early adopters to the mainstream, and if you want to interest people like my mother in buying a brand-new kind of device, you’ll have to put it in their hands first. Us gadget freaks may be happy to pre-order $500 devices without even seeing them, but we’re the weirdos here.
The Kindle will be available in “select” Target stores from this Sunday. In reality, this means the flagship store in Minneapolis plus another 102 stores in South Florida. Putting the Kindle in real stores will also showcase it against the iPad (although not in the same store of course – iPad is currently in Best Buy only, which also sells the Nook), which is going to prove the main rival for the Kindle.
It’s an unusual move by Amazon, though, especially as it pioneered the idea of trustworthy online shopping. It’s also proof that the online retailer is willing to take a cut in profits to push its hardware, despite the availability of Kindle software on most modern platforms.
Target Stores to Sell Kindle [Businesswire]
In a major move to stave off any loss of its book market share, Amazon recently launched a free application to allow readers to download and read Kindle books on their PCs, Macs, iPads or Blackberry PDAs.
The free application downloaded in a matter of minutes to your PC, Mac, iPad or Blackberry now puts Amazon’s 480,000 Kindle books in the hands of a much larger market segment – all the people who wanted a Kindle, but didn’t want to shell out the $259 for the Kindle or $459 for the larger Kindle DX.
Amazon is always ahead of the curve because they knew they would eventually lose market share keeping their Kindle books in its walled garden (proprietary to the Kindle only).
If we have learned anything in technology development, proprietary devices only work if you are first on the market like the Kindle, but as it is reverse engineered, better solutions evolve and you have release your technology, change or become a candidate for the Smithsonian. Amazon knew this all along and played their technology hand well. It was just a matter of time before Amazon would extend its Kindle books to every new ebook reading device on the market.
And be assured that the next major ebook reading device that emerges will have a Kindle application.