So, this isn’t the first time I’ve floated this idea out there, but it’s something I like to touch on from time to time to remind indie authors what an author brand really is. Using the word brand suggests that there’s an artificial construct involved. That you as an author are being directed to create a persona that you think meets readers’ expectations.
Every time I get into this discussion with people I’m reminded of a scene from the classic television show Seinfeld. When Jerry and George are pitching a show to the television network executives, they’re asked what it’s about, and George excitedly proclaims that it&’s about nothing. The network executive is confused because it can’t be about nothing. It has to be about something, but George insists that it’s not. Jerry interjects that even nothing is something.
That exchange encapsulates what an author brand is. It’s nothing. That is to say it’s nothing false. It is you. It is your interests, your opinions, and your personality. It is everything you love. It can even be everything that drives you crazy. Wherever your passions lie, that’s your brand. There is nothing to do to build a brand other than to be yourself, genuinely, fervently, and openly.
Building and maintaining an author brand is, at its core, you being honest about who you really are. If you are, your brand will thrive and help grow your community. It won’t happen overnight, but it will happen as long as you stay committed to that principle. In turn, your community will help grow your readership.
|Richard Ridley is an award-winning author and paid CreateSpace contributor.|
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